A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Unified Communications as a Service (UCaaS)
UCaaS, or Unified Communications as a Service, is a cloud-based communication system that integrates…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Data Clean Room
The data clean room is a secure digital environment where several parties can allow…
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Word of Mouth Marketing (WOMM)
Word of Mouth Marketing (WOMM) is a form of marketing that relies on the…
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More Articles on MarTech, AI, & Customer Experience
AI’s rapid transformation of consumer expectations
In the rapidly evolving landscape of marketing and consumer technology, the advent of artificial intelligence (AI) has become a pivotal…
