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#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling
Today, we’re going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We’ll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and what it takes to execute this when competitors are focused on features and scale. To help me discuss this topic, I’d like to welcome Lindsey Irvine, Chief…
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Corin Mills
Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven…
Michael Domanic
Michael Domanic is the Head of AI at UserTesting, where he leads the company’s…
Tara DeZao
Tara DeZao, Sr. Director of Product Marketing, AdTech and MarTech at Pega, is passionate…
Mathieu Dhondt
Mathieu Dhondt is a seasoned digital strategy consultant with over 15 years of experience.…
Marcus Fontoura
Marcus Fontoura has spent more than 20 years in big tech companies and has…
Devin Kunysz
Devin Kunysz is Senior Director, Industry GTM, Consumer Goods & Retail at Salesforce
Sandeep Menon
With over 14 years of experience in product marketing and growth at Google, Sandeep…
Christine Royston
Christine Royston serves as Wrike’s Chief Marketing Officer and is responsible for overseeing the…
Bit
Bit is a component-driven development platform that helps frontend teams build, reuse, and collaborate…
Rochelle Thielen
Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of…
Luv Kapur
Luv Kapur is a technology leader pioneering the future of enterprise development tools at…
UserTesting
UserTesting is a human insight platform that helps organizations understand their customers’ thoughts, feelings,…
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