A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#607: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove
Today we’re diving into the future of marketing with Izabela Misiorny, Chief Marketing Officer at Siteimprove. We’ll explore how marketing…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
The Center of Experience (2020)
The book provides a blueprint for organizations to implement a center of excellence incorporating…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Tiktokification
TikTokification is transforming social media marketing by prioritizing engaging, concise video content that captures…
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
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More Articles on MarTech, AI, & Customer Experience
Empowering customers with self-service solutions
In an increasingly digital world, the expectations of customers have evolved significantly. Gone are the days when customers were content…
