A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#29: AI as a collaborative teammate with Shannon Duffy, Asana
What if AI could be your invaluable sidekick? Imagine fraying up hours of your day by letting AI handle the…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Business Intelligence (BI)
Business Intelligence (BI) encompasses the technologies, applications, strategies, and practices used to collect, analyze,…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Citizen Data Scientist
Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and…
Buy Now, Pay Later (BNPL)
Buy Now, Pay Later (BNPL) is a financing model that allows consumers to make…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
The value exchange in consumer data privacy
Value exchange in data privacy is a crucial concept that businesses must prioritize. As highlighted in the podcast transcript, customers…
