A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Tiktokification
TikTokification is transforming social media marketing by prioritizing engaging, concise video content that captures…
Foot Traffic Attribution (FTA)
Foot Traffic Attribution (FTA) is a specialized attribution tool used in marketing to analyze…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
Visitor Segmentation
The process of dividing visitors to a marketing channel based on a set of…
(4) Principles of Explainable AI
Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Embracing technology with optimism and realism
Embracing technology with optimism and realism is essential in today’s rapidly evolving world. As discussed in the podcast, there is…
