Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Unique Value Proposition (UVP)
A unique value proposition (UVP) helps brands define their core offering and communicate it…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Recency, Frequency, and Monetary (RFM)
RFM analysis is used to quantitatively group customers based on the recency, frequency and monetary…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Star Schema
A Star Schema is a type of database schema that is used in data…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
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Expert Mode
Expert Mode: Navigating AI’s Effect on Publishing and SEO
The publishing industry is undergoing a seismic shift, driven by the rise of AI-powered search…
Expert Mode: Rethinking the Consumer Journey in a Connected Ecosystem
The classic marketing funnel—awareness, consideration, conversion—feels quaint in today’s dynamic digital landscape. Consumers engage with…
Expert Mode: The Human Touch in a Tech-Driven World
The pressure on marketers to automate and hyper-personalize every customer interaction is immense. While these…
Expert Mode: Redefining Loyalty in the Age of Experiential Travel
The travel industry, a dynamic landscape of evolving consumer preferences and technological advancements, presents unique…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: What Prime Day 2025 Reveals About Shipping, Returns and Customer Expectations
This article was written by Greg Kihlström for CMSWire. Free shipping, easy returns and Buy with Prime drove record sales…
