A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various…
Sprint Planning Agenda Template
You can use this Sprint Planning Meeting Agenda Template and modify it for your…
Product-Led Growth (PLG)
Product-Led Growth (PLG) is a business strategy in which the product itself drives user…
Warehouse Management System (WMS)
A Warehouse Management System (WMS) is a type of software application designed to support…
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Interoperability is key for martech stack efficiency
Interoperability is key for efficiency in today’s digital marketing landscape. In a world where data is king, the ability for…
