A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#602: Breaking down language barriers in customer service with Mike Clifton and Max Schwendner, Alorica
How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) is a key performance metric used to measure the total…
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Synthetic Identity Fraud
Synthetic Identity Fraud is a type of financial fraud in which criminals create a…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Customer journey management is continuous improvement
Customer journey management is a critical aspect of customer experience strategy that involves understanding and optimizing the various touchpoints a…
