A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour
Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
Adaptive Bandit Testing
Adaptive Bandit Testing is a dynamic experimentation method used in digital marketing, product optimization,…
Adobe Experience Platform (AEP)
Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify customer…
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More Articles on MarTech, AI, & Customer Experience
Customer journey management is continuous improvement
Customer journey management is a critical aspect of customer experience strategy that involves understanding and optimizing the various touchpoints a…
