Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
Resonate
Resonate is a consumer intelligence platform providing brands with access to deep understanding of…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Medallia
Medallia is a customer experience management (CEM) platform that captures customer feedback across various…
Business Orchestration and Automation Technologies (BOAT)
Business Orchestration and Automation Technologies (BOAT) refer to a category of enterprise software solutions…

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The essential nature of privacy by design
Privacy by design is essential, and the value of privacy in the marketplace has significantly increased over the past decade.…












