Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Medallia
Medallia is a customer experience management (CEM) platform that captures customer feedback across various…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
Business Orchestration and Automation Technologies (BOAT)
Business Orchestration and Automation Technologies (BOAT) refer to a category of enterprise software solutions…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Adrian Swinscoe
Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling…
Chris O’Neill
Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE:…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Real-time customer data drives better personalization
The ability to process customer data quickly is no longer sufficient for businesses looking to drive better personalization and customer…
