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#760: Nestlé’s Daniel Damasio on successful marketing transformation that is both global and local
Today, we are here at Treasure Data’s CDP World in Las Vegas, and we’re going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It’s a classic battle between standardization and personalization, and the key to winning often lies…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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Descriptive Analytics
Descriptive analytics is the practice of summarizing historical data to understand what has happened…
Model Context Protocol (MCP)
Model Context Protocol (MCP) is an open standard designed to give AI models structured,…
Prescriptive Analytics
Prescriptive analytics is a set of methods and tools that recommend specific actions to…
Bassem Hamdy
Author, executive and technology pioneer, Bassem Hamdy is world renowned in the construction technology…
Sai Koppala
Sai brings over 20 years of marketing and strategy experience. Before CommerceIQ, he was…
Predictive Analytics
Predictive analytics is a set of statistical and machine learning techniques used to analyze…
Robbie Ferrara
As Director of Creative at Monday.com, Robbie leads the creative vision for the brand,…
Chang Chang
Chang is a senior director of product management in the Webex Customer Experience Solutions…
Peter Fogelsanger
Peter is a seasoned partner executive and partner program consultant. He provides fractional consulting…
Bobby Jania
Bobby Jania is an experienced marketing professional currently serving as CMO of Marketing Cloud…
Stephen Stouffer
Stephen Stouffer is Director of Automation Solutions at Tray.ai, bringing over a decade of…
Andrea Tortella
Andrea Tortella is CEO at Thrad.
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