Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Over-the-Top (OTT)
Over-the-Top (OTT) refers to the delivery of video, audio, and other media content directly…
Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor…
Structural Friction Index (SFI)
Structural Friction Index (SFI) is a lightweight operational metric proposed by Greg Kihlström of…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Noah Zamansky
Noah Zamansky is VP of Product, Client Experience at Stitch Fix He was previously…
Delivery Duty Paid (DDP)
Delivery Duty Paid (DDP) is an international shipping agreement where the seller assumes full…
Mike Taylor
Mike Taylor is the CEO & Co-Founder of Rally. He built a 50 person…
BJ Allmon
B.J. Allmon is a seasoned product and engineering leader with 25 years of experience…
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More Articles on MarTech, AI, & Customer Experience
Customer success drives lasting B2B partnerships
In the ever-evolving landscape of B2B marketing, the concept of customer success has emerged as a cornerstone for building enduring…
