Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Brit Starr
Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise platform revolutionizing…
Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR™ Strategist for JOTO PR Disruptors™. Karla…
Attentive
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and…
Sid Banerjee
Sid currently serves as the Chief Strategy Officer at Medallia. He has nearly 30…
Hashed Email (HEM)
A hashed email (HEM) is a cryptographic representation of an email address created by…
Human-in-the-Loop (HITL)
Human-in-the-Loop (HITL) is a design pattern in which human judgment is embedded at one…
Connected TV (CTV)
Connected TV (CTV) refers to any television set that can access the internet to…
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The crucial element of first-party data
First-party data is crucial in today’s digital marketing landscape. With the rise of e-commerce and online marketplaces, retailers are constantly…
