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#787: Tray.ai’s Stephen Stouffer on AI adoption and why marketers should care about the integration layer
Today, we’re going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy infrastructure underneath is preventing companies from moving beyond small-scale experiments. We’ll explore why a modern, integration-first approach is no longer a ‘nice-to-have’ for IT, but a strategic imperative for any brand that wants to turn…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Machine to Machine (M2M)
Machine to Machine (M2M) refers to the direct communication between devices or machines using…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Brand Development Index (BDI)
The Brand Development Index (BDI) quantifies how strongly a brand performs within a defined…
Fairness, Accountability, and Transparency (FAT)
Fairness, Accountability, and Transparency (FAT)—often referred to collectively as FAT principles—are foundational ethical guidelines…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Minimum Detectable Effect (MDE)
Minimum Detectable Effect (MDE) refers to the smallest effect size in a test (such…
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Navigating the New Marketing Frontier: Key Imperatives for Brand Growth in 2026
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Innovation without visibility is invisible. That’s the harsh reality killing breakthrough companies across all industries. While brilliant brands focus on…
