Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
One Amazing Thing About UserTesting with Bobby Meixner
Speed to insights is critical. Well, what if you could validate your UX concepts faster by launching tests directly from Figma? Welcome to One Amazing About UserTesting. Today we’re talking with Bobby Meixner, VP of Solution Marketing at UserTesting and they will be sharing one amazing thing about their integration with Figma with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Unique Value Proposition (UVP)
A unique value proposition (UVP) helps brands define their core offering and communicate it…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Seasonality in Marketing Measurement
Seasonality in marketing refers to the changes in consumer behavior, product demand, and other…
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
Star Schema
A Star Schema is a type of database schema that is used in data…
Stock Keeping Unit (SKU)
Stock Keeping Unit (SKU) is a unique alphanumeric code that identifies each distinct product…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
Highest Paid Person’s Opinion (HIPPO)
HIPPO stands for “highest paid person’s opinion.” Relying solely on the opinions and ideas…
Employee Lifetime Value (ELV)
Employee Lifetime Value (ELV) is a concept borrowed from the marketing metric Customer Lifetime…
Latest Research
The more recent insights, trends, and stats to guide your work
Pre-Black Friday Holiday Shopping: Initial Findings from Salesforce
The annual Cyber Week sales period continues to be a critical benchmark for overall digital commerce performance, revealing essential shifts…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building a Resilient Brand Through Crisis and Conviction
Few stories embody this trial-by-fire ethos better than that of Lovesac and its founder, Shawn…
Expert Mode: Triangulating Truth in an Age of Signal Loss
For CMOs and other marketing leaders, the promise of a single source of truth has…
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation,…
More Industry News
More Articles on MarTech, AI, & Customer Experience
MarTech: Why agentic AI is the next big shift in CX strategy
Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences.…
