A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.


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Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

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Latest Articles

Marketing technology, CX, and Digital Transformation

Forbes: Understanding When To Use Automation, Orchestration And Next Best Action

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The latest article by Greg Kihlström for Forbes Agency Council. Customers increasingly want personalized content and experiences …
Oct 2, 20221 min read

Improving CX with Conversational AI, with Bob Summers, Goodcall

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen …
Oct 2, 202213 min read

Forbes: Getting Ready For Customer Journey Orchestration

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was originally published through Forbes Agency Council. Read the original here. Customer journey orchestration promises …
Oct 2, 20221 min read

Forbes: Don’t Give Up On Your Process Just Yet

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström and originally published on Forbes.com. Read the original here. “Why …
Oct 2, 20221 min read

MarTech: Preparing people for Customer Journey Orchestration: Getting started on CJO

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström for MarTech. You can read the full article here. Customer …
Oct 2, 20222 min read

MarTech: How customer journey orchestration affects process: Getting started on CJO

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was originally posted at MarTech.org. You can read the original here. If you are considering …
Oct 2, 20221 min read

The Agile Workforce, Part 3: Creating a Successful Agile Workforce

In this 3-part series, we're going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.

May 26, 20215 min read

The Agile Workforce, Part 2: How Organizations Can Be Successful in the Future of Work

In this 3-part series, we're going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.

May 24, 20215 min read
House of the Customer by Greg Kihlstrm

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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