Author: Agile Brand Guide

A recent study by Atlantic Re:think and Contentful surveyed 350 marketing decision-makers, revealing five critical areas demanding immediate, concrete answers to effectively integrate AI into enterprise marketing operations.

Built from millions of targeted data signals, Heatwave helps mailbox providers and ESPs identify manufactured send reputation through fake engagement.

Gartner finds 11% of organizations cannot say what their function spent on AI in 2025, and 82% of marketers lack a clear view of campaign performance. Naming an owner was the easy part.

LoopMe cut brand lift studies to a 1M impression floor on The Trade Desk. Euromonitor, Alchemer, Archive and ChainIT also shipped news on Sept 2, 2026.

AI detectors ask who wrote it. Hupmapper asks what you added. See how Hupside scores content originality against an AI baseline — with Jonathan Aberman.

Greg Heinz, Senior Director of Brand and Digital Strategy at Optimizely, on the 2026 rebrand: hand-commissioned illustrations, AI-generated backgrounds, and why “the agent can’t feel.”

Every few years the industry sells marketing a layer that will finally make the rest of the stack behave. The marketing cloud did it in 2012. The customer data platform did it in 2018. Both promised coordination, both arrived with a diagram showing everything else plugged neatly underneath, and…

Adobe for Slack lets marketing teams generate and edit content from inside the channels where campaign work already happens, using project context Slack has already captured.

Lineup, a leading global provider of media sales technology, today announced a new integration with Passendo, a leading email ad-serving platform that helps publishers enhance newsletter targeting and monetize by serving direct and programmatic ads directly inside of their newsletters. In response to customer demand,

Optimizely claims 10x cheaper marketing AI models, OroCommerce cuts build time 50%, and NIQ finds 56% of consumers delay tech buys over price. Sept 1, 2026.