Author: Agile Brand Guide

As marketing leaders, we are simultaneously expected to be seers of the future and pragmatic stewards of the present. The C-suite, having read the same headlines we have, wants to know our AI strategy. They want to see the transformative results promised by a constant barrage of articles and…

See how Scrunch helps brands get cited by ChatGPT, Perplexity, and Claude. Devin Stevens demos AI visibility and generative engine optimization (GEO) for marketers.

Treasure AI’s Intelligent Customer Data Platform unifies customer data, powers AI agents, and activates personalized engagement at scale for consumer brands and enterprises.

ReflexAI CEO Sam Dorison on closing the gap between sales training and real-world performance with AI simulation, fast ROI, and better conversation practice.

The State of AI Risk Management in 2026, a report by Heimdal, based on a survey of 1,000 IT professionals across the United Kingdom and the United States, reveals a significant disconnect between executive confidence and the operational realities faced by security practitioners. This gap highlights urgent priorities for…

The latest announcements tell a story that is more structurally significant than any single headline suggests. Taken together, they reveal that the marketing technology industry is undergoing a decisive shift: the AI model itself is becoming a commodity, and the infrastructure, data, and decisioning layers beneath it are becoming…

Demandbase-defined segments sync into the Audyence cost-per-lead marketplace, so teams launch targeted campaigns up to 43x faster, with no manual steps.

For the better part of two decades, we, as marketing leaders, have been on a relentless quest for the holy grail of personalization. We’ve invested millions in data platforms, segmentation models, and automation engines, all in the service of delivering the right message to the right person at the…

The current sprint to integrate artificial intelligence (AI) into every facet of the customer experience feels less like a marathon and more like a land rush. Every vendor, every platform, and every internal roadmap is screaming “AI-powered personalization.” The promise, as we all know, is a seamless, predictive, and…

Yesterday’s releases arrived on a light pre-holiday wire, and the ones that landed share a single subject: what has to be true beneath an AI system before a commerce or marketing team lets it act. EDITED addressed the data an agent reasons over. Nuvei and Visa addressed the payment…