Latest AI Posts
The promise of vertically trained chatbots
A vertically trained chatbot for research is a specialized chatbot that has been trained on a specific industry or topic,…
Driving retail growth with Generative AI
Generative AI, also known as Gen AI, is a powerful tool that is revolutionizing the way retailers communicate with their…
The transformation of work life by artificial intelligence
Artificial Intelligence (AI) has become a transformative force in our daily lives, impacting various industries and sectors in ways we…
Embracing artificial intelligence for more scalable marketing
The role of Chief Marketing Officers (CMOs) is undergoing a significant transformation. With the rise of artificial intelligence (AI) technology,…
Incrementality versus multi-touch attribution
Incrementality is a concept that is gaining traction in the world of marketing and advertising that refers to the measurement…