Latest Customer Experience Posts

Left-brain right-brain AI explained

Mar 22, 20243 min read

This article was based on the interview with Peter van der Putten from Pega by Greg Kihlström, MarTech keynote speaker…

The case for holistic customer journey management

Mar 21, 20243 min read

This article was based on the interview with Stacy Sherman of Doing CX Right by Greg Kihlström, MarTech keynote speaker…

Remembering the customer in your CJO efforts

Mar 19, 20243 min read

It might feel like it goes without saying, but make sure you are keeping the customer front and center in…

Getting customer feedback is only the beginning

Mar 13, 20243 min read

Responding to feedback is important for businesses to improve their customer experience. In today’s digital age, customers have numerous platforms…

Continuous learning by product teams is essential to great customer experience

Mar 10, 20244 min read

This article was based on the interview with Jess Keeney of Duck Creek Technologies by Greg Kihlström, MarTech keynote speaker…