Zeta Global: AI-Driven Commerce: Reimagining Consumer Engagement and Brand Loyalty
According to From Discovery to Checkout: How AI Is Changing Consumer Behavior, new research from Zeta Global, senior marketing and CX leaders must understand this evolving…
Prime Day 2026: Strategic Shifts in Consumer Behavior and the Imperative for Data Excellence
Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing behaviors during peak sales periods. Insights…
Parloa: Reclaiming Customer Trust: Modernizing Automated CX for the Demanding Consumer
he Parloa Consumer Patience Index 2026, a survey of 1,001 US consumers, reveals a population exhausted by ineffective automation and ready to switch brands over poor…
CMSWire: Forrester CX Forum East: Trust, Governance and Focus Emerge as CX’s New Priorities
This article was written by Greg Kihlström for CMSWire. The talk track is familiar across just about any marketing or customer experience event lately. AI will…
CommerceIQ: Pre-Prime Day 2026: Driving Ecommerce Performance and Addressing Critical Gaps
The CommerceIQ Pre-Prime Day Pulse Report, examines key trends and provides actionable insights for senior marketing and CX leaders aiming to maximize performance and mitigate risks…
Cisco: Optimizing Campus and Branch Networks for AI: A Strategic Imperative
The Accelerating Impact of AI on Campus and Branch Networks, new research from Cisco and Foundry reveals a critical challenge: a widening gap between AI ambition…
SupportNinja: Re-engineering CX Outsourcing: A Strategic Imperative for 2026
Customer experience (CX) is evolving rapidly, driven by advanced technology and heightened customer expectations. This shift demands a corresponding evolution in how enterprises leverage outsourcing partnerships.…
CMSWire: The Purchase Signal Most Brands Are Ignoring: The Booked Trip
This article was written by Greg Kihlström for CMSWire. Most brands treat travel data as somebody else’s category. Unless you sell flights or hotel rooms, it…
