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One Amazing Thing About Klaviyo with Grant Deken
What if you could unite your marketing, data, and customer experience into one autonomous, intelligent platform, giving you your own, AI-first, B2C CRM? Welcome to One Amazing About Klaviyo. Today we’re talking with Grant Deken, Head of Product, Klaviyo Service at Klaviyo and he will be sharing their Service Suite, consisting of Customer Hub and Customer Agent with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
3 Types of Project Management Offices (PMOs)
There are three types of Project Management Offices which each have a different type…
Return on Experience
This is the return on investment (ROI) that an organization receives from its experience…
CreatorIQ
CreatorIQ is an influencer marketing platform that enables brands to manage their entire influencer…
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is a regulation that came into effect on…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
Robotic Process Automation (RPA)
Robotic process automation (RPA) is a technology that uses software robots to automate repetitive,…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: B2B and B2C CX Convergence in Insurance
The lines between B2B and B2C customer experience (CX) are blurring. B2B buyers, influenced by…
Expert Mode: Rethinking Retail, SaaS, and AI Strategy in the Age of Agility
The convergence of artificial intelligence (AI) and marketing has ignited a fervor, leaving many enterprise…
Expert Mode: Rethinking Loyalty in a Value-First World
The ground beneath our feet is shifting. As consumer behaviors evolve in response to economic…
More Industry News
More Articles on MarTech, AI, & Customer Experience
MarTech: Driving growth through data: Optimizing the purchase stage
The following article was written for MarTech by Greg Kihlström. Without good data collection, access and analysis, it is harder…
