Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Algorithmic Bias
Algorithmic bias occurs when the instructions in an algorithm are written in such a…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Artificial Neural Network (ANN)
An Artificial Neural Network (ANN) is a computational model inspired by the way biological…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Health Insurance Portability and Accountability Act (HIPAA)
HIPAA—the Health Insurance Portability and Accountability Act—is a federal law that was passed in…
Culture Debt
Culture debt can arise when an organization’s culture becomes outdated, ineffective, or dysfunctional, leading…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
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Expert Mode
Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game
We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data…
Expert Mode: Why Your Agile Practice Needs a Dashboard—and a Dose of Reality
If you think Agile is just about story points and sprint velocity, Gabrielle Wieczorek wants…
Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door
When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s…
Expert Mode: The Case for Building a Media Brand (Before You Hit a Growth Wall)
When marketers think about content, they often picture campaigns—finite, purpose-built, and measured in clicks. Benjamin…
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