Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
Algorithmic Bias
Algorithmic bias occurs when the instructions in an algorithm are written in such a…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
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Expert Mode
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Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and…
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Customer onboarding is often the weakest link in the customer experience chain. It’s where excitement…
Expert Mode: How Dirty Water Built a Cult Brand by Thinking Like a Bartender
When most people think of launching a new beverage brand, they picture sleek branding, influencer…
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More Articles on MarTech, AI, & Customer Experience
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has…
