Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Objectives and Key Results (OKR)
Objectives and Key Results (OKR) is a goal-setting framework used by teams and individuals…
Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…
Customer Retention Rate (CRR)
Customer Retention Rate (CRR) is a key performance metric that measures the percentage of…
Culture Gap
This is the difference, or “gap” between three things as measured using the culture…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Artificial Neural Network (ANN)
An Artificial Neural Network (ANN) is a computational model inspired by the way biological…
Strengths, Weaknesses, Opportunities & Threats (SWOT)
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, a framework used to identify precisely…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Expert Mode
Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control
The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content…
Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements.…
Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)
It’s one thing to build a recognizable brand. It’s quite another to scale that brand…
Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure…
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Forbes: The Time To Formalize An Approach To AI Adoption Is Now
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of…
