Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Burndown Chart (Scrum Element)
The burndown chart is a visual representation of the items completed from the Sprint…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
12 Agile Principles
The twelve Agile principles guide implementation of Agile practices through methods such as Scrum,…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Culture Quadrant
Based on the original academic research done to produce the Competing Values Framework (CVF),…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
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Expert Mode
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H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from…
Expert Mode: What Business Can Learn from Improv—and Why It Might Save Your Culture
When most people hear the word “agility,” they think of Scrum boards, KPIs, or digital…
Expert Mode: How Retail Marketers Can Stop Playing Catch-Up and Start Predicting What’s Next
Retail marketing isn’t just moving fast—it’s accelerating toward something closer to chaos. Consumers scroll, click,…
Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to…
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More Articles on MarTech, AI, & Customer Experience
Hiring uncertainty impacts marketing roles
In marketing, the dynamics of hiring are subject to the whims of economic fluctuations, corporate strategies, and broader societal trends.…
