A Guide to Marketing Technology and CX

Incrementality is a concept that is gaining traction in the world of marketing and advertising that refers to the measurement of the true impact of marketing efforts on driving sales, rather than simply attributing sales to specific touchpoints in a customer's journey.

A lack of pay transparency and opportunities can erode trust among employees, leading to disengagement and a lack of trust in leadership. To rebuild trust, Artt suggests creating a transparent framework for pay and career progression, educating employees on the company's compensation philosophy, and providing clear career maps with measurable goals.

First-party data is key in today's marketing landscape, especially as third-party data becomes less reliable due to cookie deprecation and other factors.

Integrating phone call data for marketing is an essential strategy for businesses looking to optimize their marketing campaigns and improve customer satisfaction. In the podcast interview, Greg and Ryan highlight the importance of incorporating phone call conversations and key details into the overall marketing and communications mix.

In today's experience economy, consumers are increasingly seeking genuine and authentic experiences over superficial and artificial ones. This shift in consumer behavior is driven by a desire for real connections, meaningful interactions, and authentic relationships with brands.

In the interview with Abhii Parakh, the importance of starting with the customer is emphasized as a foundational principle for creating a successful customer experience (CX) strategy. The conversation highlights the role of CX professionals in ensuring that the needs of customers are met, even when they may not have direct control over data, technology, or budgets within the organization.

Collaboration is key for success in today's fast-paced and ever-changing business environment. The podcast transcript provided insight into the challenges that brands face when it comes to collaboration, particularly in the areas of cross-functional team collaboration and utilizing AI in everyday tasks.

Aligning goals and educating teams are two critical components of successful marketing efforts. In this article we'll discuss several key themes emerge that highlight the importance of alignment and education within a marketing organization.