A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#617: Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.com
Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Enhancing customer success with artificial intelligence-based approaches
Organizations are increasingly turning to artificial intelligence (AI) as a catalyst for enhancing customer success.…
As we move into 2025, the landscape of the job market, particularly for marketing professionals,…
Intentional spending reflects the impact of inflation
The landscape of consumer behavior is continually evolving, shaped by various factors, including economic conditions,…
Agentic AI Enhances Customer Engagement
The advent of agentic AI marks a significant milestone in enhancing customer engagement. As we…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
