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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Generative AI
Generative AI is the technique of designing AI that mimics human imagination and creativity.
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
Multi-touch Attribution (MTA)
Multi-touch attribution allows marketers to have a better understanding of the impact on individual…
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Case for a Journey Management Reboot
Let’s be candid. The term “customer journey” has become one of the most ubiquitous phrases…
Expert Mode: Building vs. Buying vs. Composing: Navigating Software Decisions in the Age of AI
The decision of whether to build, buy, or license software has long been a challenge…
Expert Mode: Navigating the Evolving PR Landscape in the Age of AI
The public relations landscape is in constant flux, a dynamic environment further accelerated by the…
More Articles on MarTech, AI, & Customer Experience
CMSWire: CX Leaders: Integration, Not Budgets, Define Your Next Advantage
This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI…
