Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Root Cause Analysis (RCA)
Root Cause Analysis (RCA) is a methodical approach used in problem-solving to identify the…
Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Real-Time Interaction Management (RTIM)
Real-Time Ineraction Management (RTIM) is a marketing automation strategy that enables marketers to deliver…
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Unique Value Proposition (UVP)
A unique value proposition (UVP) helps brands define their core offering and communicate it…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Unimaginable Scale of AI Content and the Guardian at the Gate
The question is no longer if we can use AI to create content, but rather…
Expert Mode: Taking ROI Models From Confusion to Clarity in B2B E-Commerce
Return on investment (ROI) is the lifeblood of any successful business, yet many organizations find…
Expert Mode: Balancing Brand and Demand in the Age of AI-Driven Marketing
Marketing to Gen Z can feel like navigating a constantly shifting landscape. Trends explode onto…
More Articles on MarTech, AI, & Customer Experience
Expert Mode: Building a Resilient and Agile Supply Chain in 2025 and Beyond
Global events continue to disrupt supply chains, challenging brands to maintain agility and competitiveness. From geopolitical unrest to climate change,…
