Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is a regulation that came into effect on…
Protected Health Information (PHI)
Protected Health Information (PHI) includes any piece of data that identifies a patient’s medical…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Organizational Change Management (OCM)
Organizational Change Management (OCM) refers to the framework and processes that address the people…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
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