Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
Bounce Rate
Bounce rate measures the percentage of visitors who land on your website and then…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Return on Experience
This is the return on investment (ROI) that an organization receives from its experience…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Robotic Process Automation (RPA)
Robotic process automation (RPA) is a technology that uses software robots to automate repetitive,…
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More Articles on MarTech, AI, & Customer Experience
Customer loyalty is emotionally driven
The concept of customer loyalty has undergone a profound transformation in the past couple decades. Traditionally, loyalty was often measured…
