Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Brand Development Index (BDI)
The Brand Development Index (BDI) quantifies how strongly a brand performs within a defined…
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