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#788: Year-end review with Greg Kihlström, The Agile Brand

#788: Year-end review with Greg Kihlström, The Agile Brand

Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie – I had a little help from AI in doing this. But that’s also kind of the point. We have all been using AI to do things…


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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Authorized Push Payment (APP) Fraud

Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…

Zero Party Data

While similar to first party data in that it is “owned” by the brand,…

Agile, Customer-Centric Culture

The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…

First-Party Customer View

Brands have a thorough understanding of their customers and governance over customers’ data privacy…

Conversational AI

Conversational AI enables individuals to interact with a web-based application in a similar manner…

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LiveRamp

LiveRamp is a data collaboration platform that enables companies to better connect, control, and…

Customer Retention

Customer retention is the process of ensuring customers continue to engage with your products…

History of Search Engines

It’s hard to imagine, but there was a time before a single search engine…

Average Handle Time (AHT)

Average Handle Time (AHT) is a contact center and service metric that measures the…

Bayes’ Theorem

Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update…

3 Brand as Experience (Evolution of Brands)

With increased competition, and consumer preference for more tailored products and services, brands were…

Product-Led Growth (PLG)

Product-Led Growth (PLG) is a business strategy in which the product itself drives user…


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