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#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie
Today, we’re going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market. To help me discuss this topic, I’d like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships at Coterie.
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Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts…
Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Optimizely One
Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation,…
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
Natural Language Processing (NLP)
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Identity resolution is the process of recognizing and linking identifiers that belong to the…
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Zero-click searches refer to search engine queries where users obtain the information they need…
Stitch Fix
Stitch Fix is a personalized online styling service that uses algorithms and data science…
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The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
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