Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#779: Denodo CMO Ravi Shankar on why good data is critical to AI success
While everyone focuses on the glamour of AI models and algorithms, the reality is that most enterprise initiatives stall or fail at the data layer. We’ll be discussing why even modern data warehouses can create new roadblocks, and how a different approach to data management can make your enterprise data truly AI-ready. To help me discuss this topic, I’d like to welcome, Ravi Shankar, Senior Vice President…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can…
Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Marketing Automation
Marketing automation can be defined as the platform(s) that allow a brand to nurture…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Resonate
Resonate is a consumer intelligence platform providing brands with access to deep understanding of…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Visitor Segmentation
The process of dividing visitors to a marketing channel based on a set of…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Compounding the Impact of Marketing with Agentic AI
The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in…
Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature
For more than a decade, personalization has been touted as the holy grail of marketing—delivering…
Expert Mode: AI-Powered Personalization at Scale
Eric Stine, CEO of Sitecore, offers valuable insights into leveraging AI for personalized experiences, strategic…
More Industry News
More Articles on MarTech, AI, & Customer Experience
How a brand-savvy AI to enhances marketing authenticity
As technology is rapidly reshaping the marketing landscape, the integration of artificial intelligence (AI) into marketing strategies has become a…
