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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Recency, Frequency, and Monetary (RFM)
RFM analysis is used to quantitatively group customers based on the recency, frequency and monetary…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Star Schema
A Star Schema is a type of database schema that is used in data…
Seasonality in Marketing Measurement
Seasonality in marketing refers to the changes in consumer behavior, product demand, and other…
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
Machine to Machine (M2M)
Machine to Machine (M2M) refers to the direct communication between devices or machines using…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building an Agile Brand Through Testing and Personalization
In today’s ever-shifting marketing landscape, brands face the constant challenge of keeping pace with their…
Expert Mode: From Sidecar to Core Capability: AI in the D2C Enterprise
For years, the promise of one-to-one personalization at scale has been the holy grail of…
Expert Mode: Thriving in Uncertain Times: How AI-Driven Consumer Intelligence Fuels Marketing Agility and Growth
The current marketing landscape presents a paradox. While the transformative potential of AI has become…
More Articles on MarTech, AI, & Customer Experience
Redefining Retail Media
U.S. advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion…
