Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Inbound Marketing
visitors through earned interest, and often through helpful content.
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) is a key performance metric used to measure the total…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
Sales Qualified Lead (SQL)
A sales qualified lead (SQL) is a potential customer that has already been deemed…
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More Articles on MarTech, AI, & Customer Experience
How AI enhances targeted marketing strategies
As the marketing landscape continues to evolve, the integration of artificial intelligence (AI) is transforming how brands connect with consumers.…
