A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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More Articles on MarTech, AI, & Customer Experience
Leveraging Event Data for Personalization in B2B Marketing
In the rapidly evolving landscape of B2B marketing, personalization has emerged as a critical strategy for brands seeking to engage…
