A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#617: Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.com
Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Word of Mouth Marketing (WOMM)
Word of Mouth Marketing (WOMM) is a form of marketing that relies on the…
Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
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More Articles on MarTech, AI, & Customer Experience
Measuring Brand Impact Through Engagement Metrics
Brand impact is no longer solely defined by traditional metrics such as sales figures or market share. Instead, the capacity…
