A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#574: Building enterprise-grade Gen AI applications with Sumeet Agrawal, Informatica
It’s hard to escape talk of AI these days, but not all AI is the same, and not all of…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Streaming and shoppable TV shifts advertising strategies
The advertising landscape is undergoing a profound transformation as brands increasingly pivot from traditional linear…
Empowering customers with self-service solutions
In an increasingly digital world, the expectations of customers have evolved significantly. Gone are the…
CPO-CMO collaboration enhances business strategy
The integration of key functions within an organization is paramount to achieving sustained success. Among…
Embracing technology with optimism and realism
Embracing technology with optimism and realism is essential in today’s rapidly evolving world. As discussed…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
