A Guide to Marketing Technology and CX

From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.

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Latest Shows



The Agile Brand with Greg Kihlström

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Latest Articles

Marketing technology, CX, and Digital Transformation

Trusting AI for better ROAS

One key takeaway from the podcast is the increasing trust in artificial intelligence (AI) and…

Everyone Impacts Patient Experience: A Holistic Approach to Healthcare

The notion that “everyone impacts patient experience” resonates deeply within the industry, transcending traditional roles…

The value exchange in consumer data privacy

Value exchange in data privacy is a crucial concept that businesses must prioritize. As highlighted…

Aligning Incentives for Unified Goals: A Path to Enhanced Customer Experience

Organizations are increasingly recognizing the importance of aligning incentives across various teams to achieve unified…

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House of the Customer by Greg Kihlstrm

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The Agile Brand Guide® Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

The Agile Brand Guide®: Generative AI is now available

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