A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
Most popular terms

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Latest Articles
Trusting AI for better ROAS
One key takeaway from the podcast is the increasing trust in artificial intelligence (AI) and…
Everyone Impacts Patient Experience: A Holistic Approach to Healthcare
The notion that “everyone impacts patient experience” resonates deeply within the industry, transcending traditional roles…
The value exchange in consumer data privacy
Value exchange in data privacy is a crucial concept that businesses must prioritize. As highlighted…
Aligning Incentives for Unified Goals: A Path to Enhanced Customer Experience
Organizations are increasingly recognizing the importance of aligning incentives across various teams to achieve unified…
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
