Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
Root Cause Analysis (RCA)
Root Cause Analysis (RCA) is a methodical approach used in problem-solving to identify the…
Real-Time Interaction Management (RTIM)
Real-Time Ineraction Management (RTIM) is a marketing automation strategy that enables marketers to deliver…
Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or…
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
Unique Value Proposition (UVP)
A unique value proposition (UVP) helps brands define their core offering and communicate it…
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Expert Mode
Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth
The rise of the creator economy is a testament to the rapid transformation of the…
Expert Mode: The Untapped Potential of Digital Accessibility
Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative. …
Expert Mode: Composable CDPs and the Rise of AI-Powered Marketing
The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving…
Expert Mode: Commerce Media’s Rise: Beyond Buzzword to Business Transformation
Commerce media, once a niche term, is now a dominant force in the advertising world. …
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Strategies for Balancing Short-Term and Long-Term Goals in Your Organization
Balancing short-term and long-term goals is a critical challenge for organizations seeking sustainable success. This article presents expert-backed strategies to…
