A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Generative AI adoption is accelerating rapidly in the enterprise
In recent years, the business landscape has witnessed a seismic shift with the rapid adoption…
Recent trends in B2B marketing include self-service and personalization
There is a shift towards more self-service options, increased personalization, decreased reliance on direct sales…
Streaming transforms brand engagement strategies
The emergence of streaming platforms has revolutionized the way brands engage with their audiences. With…
The essential nature of privacy by design
Privacy by design is essential, and the value of privacy in the marketplace has significantly…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
