Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Seasonality in Marketing Measurement
Seasonality in marketing refers to the changes in consumer behavior, product demand, and other…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
Machine to Machine (M2M)
Machine to Machine (M2M) refers to the direct communication between devices or machines using…
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Expert Mode
Expert Mode: Building Belief in Marketing at Scale
Sangeeta Prasad has had the rare experience of launching the Chief Marketing Officer role at…
Expert Mode: Navigating the Furniture Retail Landscape with Agentic AI
The retail landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors…
Expert Mode: Navigating the Nuances of Consumer Confidence
Marketing as an industry and a practice is in constant flux, a dynamic environment shaped…
Expert Mode: Mastering Global E-commerce in a Dynamic Landscape
The global e-commerce landscape is a complex and ever-shifting terrain. Navigating its intricacies requires more…
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