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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Employee Lifetime Value (ELV)
Employee Lifetime Value (ELV) is a concept borrowed from the marketing metric Customer Lifetime…
Stock Keeping Unit (SKU)
Stock Keeping Unit (SKU) is a unique alphanumeric code that identifies each distinct product…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Highest Paid Person’s Opinion (HIPPO)
HIPPO stands for “highest paid person’s opinion.” Relying solely on the opinions and ideas…
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Unique Selling Proposition (USP)
A Unique Selling Proposition (USP) is the factor that differentiates a business or product…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Agentic AI and the Future of Event Marketing
While generative AI has captured the imagination of marketers with its ability to create content,…
Expert Mode: The Agentic Future of Marketing
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no…
Expert Mode: Unlocking Multimodal AI for Enterprise Transformation
The current buzz around AI has many enterprise marketing leaders scrambling to understand how to…
More Articles on MarTech, AI, & Customer Experience
Expert Mode: Branding in Healthcare Technology: Standing Out Without Stepping Outside the Lines
The healthcare technology sector is not traditionally known for its bold marketing campaigns. Strict regulations and a generally conservative environment…
