Highest Paid Person’s Opinion (HIPPO)


HIPPO stands for “highest paid person’s opinion.” Relying solely on the opinions and ideas of the highest-ranking person, or HIPPO, can be risky. While they may have years of experience and expertise, they may also be biased or disconnected from the reality on the ground.

The Risks of Relying Solely on HIPPO

While it may seem logical to rely on the highest-paid person in the room for decision-making, there are several risks associated with this approach. First, they may be out of touch with customer needs and preferences, as they are not always directly involved in day-to-day operations. Second, their biases and personal opinions may cloud their judgment and prevent them from considering alternative perspectives. Finally, relying solely on one person’s opinion can lead to groupthink, where other team members simply follow along without challenging assumptions or proposing new ideas.

Diversifying Your Decision-Making Process

To avoid these risks, it’s important to diversify your decision-making process by gathering input from various sources. This can include conducting market research to understand customer needs and preferences better or soliciting feedback from employees across different departments. Additionally, establishing cross-functional teams that include diverse viewpoints can help generate new ideas and challenge assumptions.

Encouraging Constructive Debate

Another way to ensure that you’re getting more diverse ideas is by encouraging constructive debate among team members. This means creating an environment where everyone feels comfortable sharing their opinions and challenging others respectfully. By doing so, you can foster a culture of innovation and creativity that leads to better decision-making.

Leveraging Technology to Augment Decision-Making

In addition to human input, technology can also play a significant role in augmenting decision-making. For example, artificial intelligence (AI) can help analyze large amounts of data and identify patterns that humans may miss. This can lead to more informed decisions and better outcomes.

Emphasizing Sustainability in Your Decision-Making Process

Finally, when making decisions as a CMO, it’s important to consider the impact on sustainability. By prioritizing sustainable practices and products, you can not only benefit the environment but also improve customer loyalty and brand reputation.

Relying solely on the highest-paid person’s opinion is risky for CMOs due to biases, groupthink, and disconnect from reality. To ensure that you’re getting more diverse ideas from your team, it’s essential to diversify your decision-making process by gathering input from various sources, encouraging constructive debate among team members, leveraging technology such as AI for analysis and emphasizing sustainability in your decision-making process.