Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Seasonality in Marketing Measurement
Seasonality in marketing refers to the changes in consumer behavior, product demand, and other…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Unique Selling Proposition (USP)
A Unique Selling Proposition (USP) is the factor that differentiates a business or product…
Stock Keeping Unit (SKU)
Stock Keeping Unit (SKU) is a unique alphanumeric code that identifies each distinct product…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Highest Paid Person’s Opinion (HIPPO)
HIPPO stands for “highest paid person’s opinion.” Relying solely on the opinions and ideas…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
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Expert Mode
Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal
AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically…
Expert Mode: Unlocking the Network Effect of AI in Marketing
The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy;…
Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix
Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has…
The Loyalty Paradox—Why Helping Customers Spend Less Increases Their Lifetime Value
Marketing leaders talk a big game about “customer-centricity,” but too often that phrase is code…
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The Science of Anticipation: Using Data to Predict Customer Needs and Market Moves
You pour resources into campaigns only to see lukewarm results. You stock inventory that gathers dust. You scramble to react…
