A Guide to Marketing Technology and CX
From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.
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Latest Articles
Marketing technology, CX, and Digital Transformation
MarTech: North Star Goals for Category Leaders: Customer Lifetime Value Model
This article discusses why brands must adopt a customer lifetime value model as one of their primary organizational KPIs and the importance of creating long-term, loyal customers over continual customer churn from dissatisfied customers.
A Leader’s Guide to Measuring the Success of a PMO
The primary goal of the PMO is to ensure that project objectives are met on time and within budget. It helps teams coordinate and collaborate on projects, define roles and …
MarTech: North Star goals for category leaders: First-party customer view
This article was originally written by Greg Kihlström for MarTech. Read the original article here. Having an effective first-party data strategy means you can balance two sets of customer …
CustomerThink: Aiming for the Stars: Unlocking the Power of Personalization to Enhance Your Customer Experience
This article was originally written by Greg Kihlström for CustomerThink. Read the original article here. Delivering a great customer experience is essential for any business. In today’s competitive landscape, …
Selecting the Right PMO Model for Your Organization
A Project Management Office (PMO) is an organizational entity established to provide support and guidance to project teams. They are responsible for setting standards, managing resources, tracking progress, and providing …
Forbes: Benefits Of Using Conversational Marketing Approaches With Your Customers
This article was originally written by Greg Kihlström for Forbes Agency Council. Read the original article here. Customers reward brands that demonstrate they know and understand their needs. While …
MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization
In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.
Realizing the Benefits of First and Zero Party Data for Marketers
In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of data in order to better understand our customers and target …
The Agile Brand Guide Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
