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Eikona CEO Nir Weingarten on the limitations of traditional A/B testing and how to make it better
Eikona co-founder and CEO Nir Weingarten explains why A/B testing fails on scale, depth, and bias — and how reinforcement learning replaces it in lifecycle marketing.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Yesterday was dominated by Cannes Lions, and the press release volume that always accompanies it. But stripping away the festival backdrop and the vendor superlatives, the day’s announcements reveal three distinct and important…
Recent research signals a pivotal inflection point for marketing organizations: AI is moving beyond merely a productivity tool to become the operating system of marketing itself. But the gap between AI’s promise and…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
First Response Time (FRT)
First Response Time (FRT) measures how long a customer waits between reaching out and…
Ariel Shulman
Ariel Shulman is Chief Product Officer at Bright Data, the world’s #1 web data…
Digital Out of Home (DOOH)
Digital Out of Home (DOOH) is advertising delivered on digital screens located in public,…
Citation Optimization
Citation optimization is the practice of structuring content and building authority so that AI…
Lean Startup
The Lean Startup is a methodology for developing businesses and products under conditions of…
Renu Upadhyay
Renu Upadhyay is senior vice president of Marketing at Omnissa, leading global marketing strategy,…
John Nitti
John Nitti is a versatile and proactive change agent with 25+ years of experience…
Unified ID 2.0 (UID2)
Unified ID 2.0 (UID2) is an open-source identity framework designed to enable privacy-conscious, addressable…
Carolina Paradas
As General Manager for North America at ShopBack, I oversee the region’s strategic direction,commercial…
Albert Castellana
Albert Castellana is Co-Founder & CEO at GenLayer. A serial crypto entrepreneur since 2013,…
Chris Willis
Chris Willis is Chief Design Officer at Domo, where he brings more than 25…
Time-to-Resolution (TTR)
Time-to-Resolution (TTR) measures how long it takes to fully resolve a customer’s issue —…
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Articles on MarTech, AI, & Customer Experience
In-play advertising engages gamers seamlessly
Marketers and advertisers are constantly looking for innovative ways to engage with their target audiences. Traditional advertising methods are facing challenges such as ad blockers and cookie deprecation, making it increasingly difficult to reach consumers effectively. In response to this, in-play advertising has emerged as a new and unique way to engage with audiences, particularly in the gaming world.
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