A Guide to Marketing Technology and CX
From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.
Latest Shows
374: #374: Customer Lifetime Value and Journey Orchestration with Matthew Egol, JourneySpark Consulting
I’m excited today to be talking with someone who I’ve collaborated on a few articles with amongst other things. We’ve…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Latest Articles
Marketing technology, CX, and Digital Transformation
CustomerThink: Aiming for the Stars: Unlocking the Power of Personalization to Enhance Your Customer Experience
This article was originally written by Greg Kihlström for CustomerThink. Read the original article here. Delivering a great customer experience is essential for any business. In today’s competitive landscape, …
Selecting the Right PMO Model for Your Organization
A Project Management Office (PMO) is an organizational entity established to provide support and guidance to project teams. They are responsible for setting standards, managing resources, tracking progress, and providing …
Forbes: Benefits Of Using Conversational Marketing Approaches With Your Customers
This article was originally written by Greg Kihlström for Forbes Agency Council. Read the original article here. Customers reward brands that demonstrate they know and understand their needs. While …
MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization
In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.
Realizing the Benefits of First and Zero Party Data for Marketers
In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of data in order to better understand our customers and target …
Composable Customer Data Platforms with Florian Delval, ActionIQ
The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen to the Episode Prefer to listen? Click play on the video below …
Forbes: A North Star for Personalized Customer Experience
I have identified four core principles that I call our North Star goals. They may not be immediately achievable for even a sophisticated company, but all brands should strive to reach them.
MarTech: The ROI of personalized experiences: Audience measurements
This article was originally written by Greg Kihlström and posted on Martech.org. Read the full article. This is the first of a three part series on the ROI of …
The Agile Brand Guide Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
