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From PegaWorld: Unum CIO & CDO Shelia Anderson on AI-augmented enterprise modernization
oday, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we’re going to talk about the immense challenge and opportunity of enterprise modernization. Specifically, we’ll cover: Translating a massive technology initiative into tangible improvements in the customer and partner experience. The practical steps…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday delivered a concentrated wave of announcements that, taken together, reveal a structural shift in how marketing technology is being architected, and it demands more…
Yesterday’s announcements tell a story that vendor headlines obscure: the AI layer is being inserted between your brand and your customer at every touchpoint —…
A split runs through this week’s research, and it’s the uncomfortable kind for CMOs. Companies are pointing AI in two opposite directions. One group uses…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Latest Research
The more recent insights, trends, and stats to guide your work
Omnisend: Optimizing Enterprise Email Strategy for Specific Outcomes
Omnisend’s The best time to send an email 2026 research, based on an analysis of approximately 26 billion emails, provides…
More Industry News
Articles on MarTech, AI, & Customer Experience
Confident Nonsense: Is your AI “working,” or is it just turned on?
If you don’t own evaluation, you don’t own outcomes. You own activity, which looks great right up until it doesn’t.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Contact Center is Your New Competitive Intelligence Engine
We’ve become so fixated on resolving issues quickly that we often fail to ask the…
Expert Mode: Your Biggest Competitor Might Be an AI-Powered Scammer
The modern battlefield for customer trust and revenue is being fought on fraudulent websites, deceptive…
Expert Mode: Reframing Your AI Strategy from Technology-First to Customer-Moment-First
The best approach, as forward-thinking leaders are beginning to realize, is not to reject AI,…
Why Cultural Intelligence Is Your Most Critical Asset in the Age of AI
The promise of artificial intelligence in marketing is, for the most part, being realized. The…