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#798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX
Today, we’re going to talk about the intersection of marketing and human psychology. We’ll explore how understanding cognitive biases and behavioral science isn’t just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand. To help me discuss this topic, I’d like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast.
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Most popular terms
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Canada’s Anti-Spam Legislation (CASL)
Canada’s Anti-Spam Legislation (CASL) is a law introduced in 2014 to combat spam and…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
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