Expert Advice for Marketing Leaders on MarTech, AI, & CX
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One Amazing Thing About Docket with Arjun Pillai
Website visitors leave without talking to anyone. See how Docket’s AI agent qualifies each visitor and books meetings live — a conversational marketing demo.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Recent research keeps circling the same shift, and it’s a big one. AI has stopped being another tool you bolt onto the martech stack. It’s…
he releases that did land on July 1 share a common subject. They address the distribution, integration, and operational layers of AI in go-to-market work…
The pattern across yesterday’s news is not about AI features. It is about who owns the intelligence layer. Zeta Global’s agentic commerce research reveals that…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Latest Research
The more recent insights, trends, and stats to guide your work
The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z
According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in…
More Industry News
Articles on MarTech, AI, & Customer Experience
Confident Nonsense: When You Have a Strategy But Not a Plan for AI Adoption
What if your AI system is working exactly as designed… and still making your business worse? If you can’t clearly…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The High Cost of Inconsistency in High-Growth B2B Brands
In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility,…
Expert Mode: The Agility Trojan Horse: How One Brand Turned Its Most Visible Service Into a Customer Retention Flywheel
We spend countless hours and dollars perfecting and promoting the one thing we believe defines…
Expert Mode: The Competitive Advantage of Being Utterly Forgettable
The new competitive advantage lies in being “ridiculously easy to do business with”—so seamless, so…
Expert Mode: From Manual Toil to Full Catalog Agency in E-commerce
For any leader managing a large consumer brand’s digital shelf, the operational reality can feel…
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