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Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahead
Today, we’re going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today’s complex ecosystem of AI-driven, composable platforms. We’ll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements point to a market consolidating around two parallel pressures on Chief Marketing Officers (CMOs): the operational burden of integrating agentic AI into existing…
Recent research surfaces a single dominant pattern: the AI infrastructure layer and the data layer underneath it are consolidating faster than most marketing organizations are…
Yesterday’s press releases and announcements paint a picture that CMOs need to read carefully — not as a wave of exciting new tools, but as…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Latest Research
The more recent insights, trends, and stats to guide your work
Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending
A recent study by Expedia Group Advertising reveals that travelers are a uniquely valuable consumer segment, consistently making significant non-travel…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: When AI agents become the customer
This article was written by Greg Kihlström for MarTech. Agentic AI is intermediating the consumer-brand relationship, changing how products are…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Brand Police: Building a Design System on Conviction, Not Components
A system built on rules is fragile; it breaks the moment someone encounters a situation…
Expert Mode: Beyond the Playbook: Building Customer Loyalty One Story at a Time
What if the most powerful play in our book wasn’t a new piece of marketing…
Expert Mode: Rewriting the Unicorn Playbook for an AI-Native World
Every successful enterprise has a playbook. It’s the collection of strategies, principles, and processes that…
Expert Mode: Beyond the Hype Cycle: Building a Creator Commerce Engine for Sustainable Revenue
We’ve treated influencer marketing as a necessary, if somewhat unpredictable, line item—a concession to the…