Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
Today, we’re going to talk about the often-overlooked foundation of successful business transformation: the human experience. We’ll explore why the employee experience isn’t just an HR initiative but a direct driver of customer outcomes, and how designing systems around the way people actually think—not just how we’re…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements tell a story that vendor headlines obscure: the marketing technology industry is bifurcating into two camps: those building AI infrastructure that actually changes…
This week’s research from HBR, Forrester, and MarketingProfs paints a clear picture: the CMOs winning with AI aren’t the ones with the most tools —…
Yesterday’s wave of marketing technology and AI announcements tells a story that vendor press releases won’t say plainly: the gap between AI adoption and AI…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Artificial Neural Network (ANN)
An Artificial Neural Network (ANN) is a computational model inspired by the way biological…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Latest Research
The more recent insights, trends, and stats to guide your work
NTT Data: Beyond Infrastructure: Cloud-Led Innovation in the AI Era
Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: The CX Teams Moving Fastest Are Rewriting How AI Research Works
This article was written by Greg Kihlström for CMSWire. As customer expectations accelerate, CX leaders are turning to synthetic research…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Hidden Cost of Generosity and the Rise of the Post-Purchase Abuser
For the better part of a decade, enterprise marketing leaders have championed a singular cause:…
Expert Mode: Beyond Insight—The Rise of Agentic AI in Commerce Execution
Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They…
Expert Mode: Balancing the Human Touch and AI to Cure Choice Paralysis
We’ve spent the better part of two decades optimizing for efficiency, reducing friction, and A/B…
Expert Mode: The 360-Degree Brand: Thriving at the Intersection of Media and the Creator Economy
The once-clear lines separating a brand, a publisher, and a creator have become increasingly, and…