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Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow
Forrester Principal Analyst Gina Bhawalkar on building great CX with an AI-enabled design workflow — keeping human judgment, design systems, and trust central.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Recent research signals a pivotal inflection point for marketing organizations: AI is moving beyond merely a productivity tool to become the operating system of marketing…
Yesterday’s wave of press releases, coinciding with Cannes Lions 2026, tells a story that Chief Marketing Officers (CMOs) need to read carefully, because the headline…
Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Latest Research
The more recent insights, trends, and stats to guide your work
Gallagher: Navigating the Readiness Gap: Strategic Employee Communications for Enterprise Leaders
The Gallagher Employee Communications Report 2026 identifies a widening “Readiness Gap” – a disconnect between an organization’s internal communication capabilities…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Unifying Performance and Inclusivity in the Age of AI
This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it…
Beyond the Hype—Orchestrating an AI-Powered Marketing Engine
The deluge of AI-powered tools has created a palpable sense of urgency in every marketing…
Expert Mode: Your Brand Is Under Attack. Is Marketing Ready for the Fight?
The conversation around brand protection has fundamentally changed. What was once viewed as a defensive…
Expert Mode: Why Your Marketing OS Needs a Reboot in the Age of AI with Moburst CEO Gilad Bechar
The new central question is no longer “How do we rank?” but “How do we…