Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Holdout Campaign
A holdout campaign is an experiment in which a predefined portion of an eligible…
Canada’s Anti-Spam Legislation (CASL)
Canada’s Anti-Spam Legislation (CASL) is a law introduced in 2014 to combat spam and…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Balancing Brand and Demand in the Age of AI-Driven Marketing
Marketing to Gen Z can feel like navigating a constantly shifting landscape. Trends explode onto…
Expert Mode: Building an Agile Brand Through Testing and Personalization
In today’s ever-shifting marketing landscape, brands face the constant challenge of keeping pace with their…
Expert Mode: From Sidecar to Core Capability: AI in the D2C Enterprise
For years, the promise of one-to-one personalization at scale has been the holy grail of…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CustomerThink: Using customer journey orchestration to create memorable moments
This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough…
