Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Spotlight’s Deena Zenyk on customer advocacy when AI builds the shortlist
Spotlight VP Deena Zenyk on customer advocacy when AI builds the B2B shortlist: influence orchestration, the DNA framework, and measuring AEO impact.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Forrester, HBR, and Marketing Week converged inside five days on the constraint behind every AI routing decision: the manager layer making the call came up…
Klaviyo opens 260+ MCP tools and 490+ APIs to outside agents, WRITER ships Enterprise Brain, M11 Labs finds 47% claim gap. Martech news, Sept 9,…
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, reported on September 8, 2026 that its first agentic campaign in EMEA, run with the programmatic…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Latest Research
The more recent insights, trends, and stats to guide your work
Heimdal: AI Risk Management in 2026: Bridging the Enterprise Control Divide
The State of AI Risk Management in 2026, a report by Heimdal, based on a survey of 1,000 IT professionals…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: In agentic commerce, your brand promise must be provable
This article was written for MarTech by Greg Kihlström. In agentic commerce, brand shifts from a perception advantage to a…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The End of Ownership? How AI and Data are Weaving a More Sustainable Future for Retail
The fashion industry, with its seasonal cycles and the specter of “fast fashion,” is perhaps…
Expert Mode from Ai4: Attention Isn’t Conviction, with Nir Elharar from Atera
Atera CMO Nir Elharar gives his expert mode perspective. Marketing leaders have spent roughly two…
Expert Mode: Pricing for a World That Won’t Hold Still, with Tom Madine of ShipStation Global
What do you do when the cost of delivering your product changes faster than you…
Expert Mode: Brand Stewardship as an Offensive Strategy in the Age of AI with Jason Ippen, Georgia-Pacific
This article was based on the interview with Georgia-Pacific’s Jason Ippen on the intersection of…
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