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Freeosk’s Matt Eichorn and Dilini Fernando on retail media 3.0: turning the physical store into measurable media
Freeosk’s Matt Eichorn and Dilini Fernando on retail media 3.0: how opt-in in-store kiosks turn physical discovery into measurable, identity-linked media.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Point-of-purchase evidence has a shelf life. PubMatic, Makeable, Google, and METR each pushed AI verification from a buying decision into a continuously running function. What…
Cloudflare shipped an AEO Visibility Dashboard August 6, 2026, Zefr launched Opti before YouTube’s bid change, and Wunderkind tied Cordial to identity data.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Latest Research
The more recent insights, trends, and stats to guide your work
CommerceIQ: Pre-Prime Day 2026: Driving Ecommerce Performance and Addressing Critical Gaps
The CommerceIQ Pre-Prime Day Pulse Report, examines key trends and provides actionable insights for senior marketing and CX leaders aiming…
More Industry News
Articles on MarTech, AI, & Customer Experience
When AI Meets the Physical World: Hardware, Bionics, and Supercomputing Shaping the Future of Enterprise
For the past few years, the corporate conversation surrounding Artificial Intelligence has been largely confined to software, screens, and browser…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: What Your Competitors Can’t Buy: Rachel Orston on the Human Edge in an Automated CX
If a rival can buy the exact same AI you just rolled out, what’s actually…
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a…
Expert Mode: When Everyone Has the Same AI Tools, What Makes a Brand Feel Like Itself?
What’s left to set a brand apart once every competitor is running the same models,…
When AI Answers the Call: Where Autonomous AI Belongs in the Contact Center with Chang Chang, Webex
Most contact centers are answering that question by accident. The default move with AI has…
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