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Vasion Chief Strategy Officer JD Carter on Building a responsive brand
Today, we’re going to talk about navigating the complexities of modern business strategy in a world of constant disruption. Specifically, we’ll explore how Chief Strategy Officers can balance long-term vision with the need for near-term execution, particularly in the face of external pressures like economic shifts, competitive…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The flood of press releases we saw yesterday tells a story that Chief Marketing Officers (CMOs) need to look at closely. This isn’t just a…
AI made marketing faster at producing almost everything, and the speed has surfaced a quieter problem underneath it. The output now arrives faster than teams…
Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Latest Research
The more recent insights, trends, and stats to guide your work
Genpact: Scaling Agentic AI: The Four Decisions Driving Autonomous Execution
Genpact’s Autonomy requires trust in AI: Four leadership decisions that determine whether AI scales report explores how the promise of…
More Industry News
Articles on MarTech, AI, & Customer Experience
From Automation to Autonomy: Why the Next Wave of AI Isn’t About Assistance
The difference between tools that assist and systems that actually execute work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Unsexy Prerequisite for AI Success in Commerce
The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in…
Expert Mode: The Case for Forgettable Customer Experiences
This brings us to a counter-intuitive but increasingly vital strategic pivot: the most effective customer…
Expert Mode: Beyond the Brand Police: Building a Design System on Conviction, Not Components
A system built on rules is fragile; it breaks the moment someone encounters a situation…
Expert Mode: Beyond the Playbook: Building Customer Loyalty One Story at a Time
What if the most powerful play in our book wasn’t a new piece of marketing…