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One Amazing Thing About Hupside with Jonathan Aberman
AI detectors ask who wrote it. Hupmapper asks what you added. See how Hupside scores content originality against an AI baseline — with Jonathan Aberman.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements tell a story that vendor marketing rarely admits: the gap between signing an AI contract and realizing its value is measured in months…
Martech news for Aug 13-14, 2026: Rival finds 72% of Gen Z punished a brand over AI ads, OtterlyAI ships agent log analytics, Xnurta opens…
Martech news for August 13, 2026: Mod Op publishes The GEO 50 benchmark, OtterlyAI ships Agent Analytics, DeepLumen hits 1,000 merchants on Agentic Page.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Latest Research
The more recent insights, trends, and stats to guide your work
Parloa: Reclaiming Customer Trust: Modernizing Automated CX for the Demanding Consumer
he Parloa Consumer Patience Index 2026, a survey of 1,001 US consumers, reveals a population exhausted by ineffective automation and…
More Industry News
Articles on MarTech, AI, & Customer Experience
Why Your Favorite Cafe Is Starting to Feel Like Your Office
Walk into almost any cafe on a weekday morning, and you’ll notice something pretty quickly. Half the tables have laptops…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The AI ROI Trap and Why Your Data Is the Real Goldmine
If you’re a marketing leader in an enterprise organization, you feel it every day. The…
Expert Mode: Beyond the Endless Aisle with Dan Bennett and Alexandra Seaman from Furniture.com
The prevailing wisdom was that more choice was inherently better. But we’re starting to see…
Expert Mode: Closing the Gap Between Brand Promise and Sales Reality
The gap between what we train and what happens in the real world is a…
Expert Mode: Beyond the Buzzer: Engineering Fan Loyalty in a Post-Game World with Ben Lewis from Infobip
The battle for a fan’s loyalty isn’t won or lost in 90 minutes or four…
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