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COLIBRIX ONE CMO Alexandra Westfal on building a brand that builds trust and growth
Today, we’re going to talk about the unique challenge of building a resonant brand in the highly competitive and technical world of FinTech. We’ll explore how to translate complex capabilities into a compelling narrative that builds trust and drives growth. To help me discuss this topic, I’d…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements show the agentic transition moving from vendor roadmaps into deployed infrastructure, with consequences for marketing organizations that depend on advertising platforms, customer engagement…
Yesterday’s announcements illustrate that the martech industry is in the middle of a painful, expensive, and operationally disruptive transition, and most marketing organizations are simply…
The latest insights converge on a single, uncomfortable truth: most marketing organizations are investing in AI at the wrong layer. They’re deploying tools on top…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Latest Research
The more recent insights, trends, and stats to guide your work
Cloudera: The Data Readiness Imperative: Unlocking AI Value in the Enterprise
According to the Cloudera Data Readiness Index 2026, a survey of over 1,200 IT leaders, 79% of data-backed initiatives are…
More Industry News
Articles on MarTech, AI, & Customer Experience
The Effect of Conversational Commerce on Digital Strategy
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Hype Cycle: Building a Creator Commerce Engine for Sustainable Revenue
We’ve treated influencer marketing as a necessary, if somewhat unpredictable, line item—a concession to the…
Expert Mode: Moving Beyond the AI Hype Cycle to Revenue-Driven Reality
We find ourselves in a peculiar moment. As marketing leaders, we’re bombarded with a singular,…
Expert Mode: Navigating the New Performance Marketing Landscape in an Era of Uncertainty
We are contending with an economic climate that has made consumers more deliberate and discerning,…
Expert Mode: The CMO’s Mandate—From Brand Steward to Profitable Growth Architect
The modern CMO’s remit is less a job description and more an exercise in controlled…