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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Next Best Action (NBA)

Next Best Action (NBA), sometimes known as best next action, next best activity or…

Universal Product Code (UPC)

Universal Product Code (UPC) is a barcode symbology that is widely used globally for…

Contentsquare

Contentsquare is a digital experience analytics platform that helps businesses understand how and why…

Zero Moment of Truth (ZMOT)

Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…

Treasure Data

Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…

Run of Site (ROS)

Run of Site (ROS) is an advertising buying option that allows advertisements to appear…

Income Producing Activities (IPA)

ncome Producing Activities are defined as any activity that generates revenue for your business.…

Natural Language Interfaces (NLI)

Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…

Search Engine Results Page (SERP)

A Search Engine Results Page (SERP) is the page that appears after a user…

Customer Experience (CX)

Customer Experience is the sum of all interactions a customer has with a brand,…

Canada’s Anti-Spam Legislation (CASL)

Canada’s Anti-Spam Legislation (CASL) is a law introduced in 2014 to combat spam and…

Media Mix Modeling (MMM)

Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…


The Agile Brand with Greg Kihlström podcast

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Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: From HiPPO to Hypothesis: Building a Culture of Continuous Optimization

In enterprise marketing, there are few forces as powerful, or as potentially misguided, as the…

Expert Mode: From Factory Floor to Jazz Ensemble: A 2025 Recap of The Agile Brand Interviews

The rhythm of enterprise marketing has changed. For years, the dominant metaphor for our function…

Expert Mode:  Democratizing AI: How UserTesting Empowers Every Employee to Drive Innovation

The integration of artificial intelligence into business operations is no longer a futuristic vision but…

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