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Treasure AI Chief Product and Growth Officer Rafael Flores on evolving CDPs to activation platforms
In this episode Rafael “Rafa” Flores, Chief Product and Growth Officer at Treasure AI, explains why a company that spent close to fifteen years building customer data infrastructure rebranded from …
Up-to-the-Minute Analysis
Insights from the last 48 hours
Gartner, IAB, Cloudflare, and a candid APAC agency panel all landed in the same week on one question: what evidence quality does a number need…
Martech news for August 6-7, 2026: Nielsen buys DoubleVerify for $2.15 billion, Cloudflare ships an AEO visibility dashboard, and Signifyd reports fraud up 33%.
Martech news for August 5-6, 2026: PubMatic ships AgenticOS guardrails, KIBO AI unifies commerce agents, and Optimove finds 72% of US consumers use AI to…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Latest Research
The more recent insights, trends, and stats to guide your work
Adobe: Creative AI Drives Business Growth for 87% of Users, Adobe Report Reveals: Implications for Enterprise Marketing Leaders
According to Adobe’s 2026 Creators’ Toolkit Report, based on a global survey of over 16,000 creators, a significant 87% of…
More Industry News
Articles on MarTech, AI, & Customer Experience
Brand Visibility for Agentic Commerce: A Diagnostic Framework
Most brands are still optimizing for the wrong reader. The work that earns attention from a human shopper — narrative,…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Marketing Funnel Is Lying and What to Do About It
For decades, the marketing funnel has been a cornerstone of our practice. It provided a…
Expert Mode: Beyond the Prompt: Agentic AI and the New Era of Marketing Orchestration with Pega’s Tara DeZao
The next evolution isn’t simply about creating more content faster. It’s about building an intelligent,…
Expert Mode: The Uncomfortable Truth Between AI Ambition and AI Reality with Pega’s Don Schuerman
The C-suite mandate for “more AI” has been handed down. For many of us in…
Expert Mode: Beyond the Hype—Building a Revenue-Driven Marketing Engine in the AI Era
As marketing leaders, we are simultaneously expected to be seers of the future and pragmatic…
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