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From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency
Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, on getting to one usable version of the truth across 15 countries — and selling data governance to the board.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Enterprise marketing reports 70% AI deployment and 85% missed launch dates. New research from Knak, StackAdapt, Algolia, and Progress Software shows AI capacity landed on…
Yesterday’s martech news, July 28, 2026: Knak finds 88% of AI marketing output still needs human editing, plus Algolia, StackAdapt, Cyabra and WPP Media.
Agents that run continuously bill continuously. Holding companies are burying AI costs in principal media, OpenAI proposes useful intelligence per dollar as the enterprise metric,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Latest Research
The more recent insights, trends, and stats to guide your work
Qualtrics: Beyond HR: How Smart AI Governance and Strategic Investment in Frontline Employees Drive Measurable Business Value
The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
The New Cadence of Strategy in a World of Constant Disruption with JD Carter from Vasion
The pace of change, driven by everything from geopolitical tremors to the relentless advance of…
Expert Mode: The Evolving Role of the Digital Front Door in the Age of AI
This shift from a central destination to a distributed digital presence requires more than just…
Expert Mode: Dismantling the Hidden Tax on Marketing Workflows with Intuit Mailchimp’s Ose Amiegheme
Every marketing leader is familiar with the hidden tax. It’s not an entry on a…
Expert Mode: From Predictive Insights to Autonomous Action: The Rise of Agentic AI
More recently, generative AI has captured the collective imagination, promising to streamline content creation, from…
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