Expert Advice for Marketing Leaders on MarTech, AI, & CX
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The top-ranked enterprise marketing shows
Twilio’s Vanessa Thompson on moving to a unified view of your customers
Specifically, we’ll cover: Why traditional funnel metrics can obscure true customer intent and what to focus on instead. The architectural shift required to move from generic, disjointed interactions to a unified, personalized customer experience. How context-aware AI is graduating from simple automation to becoming a core driver…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s press releases tell a story that vendor headlines obscure: the marketing function is splitting into two camps — those building integrated agentic operating systems…
Yesterday’s press releases tell a story that vendor headlines consistently obscure: the gap between AI investment and AI transformation in marketing is only widening. Three…
This week’s signals point to a structural shift in go-to-market architecture, not incremental AI feature adoption. The convergence of AI-mediated B2B buying (HBR’s “dark funnel”…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Latest Research
The more recent insights, trends, and stats to guide your work
GrowthLoop: AI and Marketing Performance: Navigating the Path to Causal Clarity and Strategic Growth
The 2026 AI and Marketing Performance Index report, a data-driven study by GrowthLoop in partnership with Ascend2, reveals critical insights…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Search Bar: Navigating the New Era of Distributed Intent
For marketing leaders, the challenge isn’t just about learning a new tool; it’s about unlearning…
Expert Mode: Your AI Ambitions Are Being Held Hostage by Your Legacy Tech
The technical debt accrued over decades is now coming due, with interest. New research from…
Expert Mode: The Strategic Conductor in an AI-Powered World
The pressure on marketing leaders to adopt, integrate, and demonstrate Return on Investment (ROI) from…
Expert Mode: Beyond the Playground: Operationalizing Generative AI at Enterprise Scale
This pivot from experimentation to enterprise-grade execution is a familiar cycle for anyone who remembers…