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One Amazing Thing Optimizely Virtual Teammates with Kevin Li
Marketers are busier than ever, even with AI. See how Optimizely’s Virtual Teammates act as AI coworkers that do the work first — with Kevin Li.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for August 12, 2026: Marketing Evolution launches the Substrate, Getty Images and Zeydoo ship MCP servers, and Global-e posts 20.9% EBITDA margin.
Gartner reports inference spending passed training spending in 2026. For CMOs, that makes verification a recurring operating cost on someone else’s meter. Here is how…
Croud found 69% of Americans would let AI buy for them without approval and Cox Automotive found 82% of dealers use AI. Martech news for…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Latest Research
The more recent insights, trends, and stats to guide your work
CommerceIQ: Pre-Prime Day 2026: Driving Ecommerce Performance and Addressing Critical Gaps
The CommerceIQ Pre-Prime Day Pulse Report, examines key trends and provides actionable insights for senior marketing and CX leaders aiming…
More Industry News
Articles on MarTech, AI, & Customer Experience
Why Your Favorite Cafe Is Starting to Feel Like Your Office
Walk into almost any cafe on a weekday morning, and you’ll notice something pretty quickly. Half the tables have laptops…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Buzzer: Engineering Fan Loyalty in a Post-Game World with Ben Lewis from Infobip
The battle for a fan’s loyalty isn’t won or lost in 90 minutes or four…
Expert Mode: Beyond the Search Box: The New Era of Agentic Commerce
What if that transactional, often-broken utility could become the most intelligent, personalized, and conversational part…
Expert Mode: What Your Competitors Can’t Buy: Rachel Orston on the Human Edge in an Automated CX
If a rival can buy the exact same AI you just rolled out, what’s actually…
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a…
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