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#797: Vitam CMO Lisa Avvocato on AI’s Growing Role from Search to Transaction
Today, we’re going to talk about how AI is fundamentally rewriting the playbook for marketing—from how customers discover brands in the first place, to the very nature of content creation, and the operational realities of building a team and a tech stack that can keep up. It’s a topic filled with both existential threats and massive opportunities. To help me discuss this topic, I’d like to welcome…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Canada’s Anti-Spam Legislation (CASL)
Canada’s Anti-Spam Legislation (CASL) is a law introduced in 2014 to combat spam and…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…
Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV) is the total monetary value of all merchandise sold through…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Latest Research
The more recent insights, trends, and stats to guide your work
Five9: Navigating the 2025 Holiday Season: Inflation, Deals, and the AI Imperative for Retailers
New consumer survey data from Five9, “Inflation, Deals, and Divide: What’s Driving 2025 Holiday Shopping,” indicates that nearly 20% of…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the Personalization Paradox in an AI-Driven World
It’s the central paradox of our discipline. As marketing leaders, we are tasked with delivering…
Expert Mode: The Strategic Blueprint for Building an AI-Powered Enterprise
We recently had a conversation with Arto Minasyan, Founder and President of Krisp.ai, a company…
Expert Mode: Beyond the Automation Hype: Designing an Empathetic Future with AI
The real challenge, and the greater opportunity, lies not in replacing human effort but in…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Redefining Retail Media
U.S. advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion…
