Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
#857: Tealium’s Zack Wenthe on the hidden challenge of AI-driven commerce
Today, we’re going to talk about the hidden challenge of AI-driven commerce. As major brands roll out compelling shopping experiences on platforms like Google’s Gemini, they risk creating a new data black box. When customer interactions happen inside these AI environments, the insights from those conversations can…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of announcements tells a story that is more complicated than the vendor headlines suggest. The dominant theme is autonomous and agentic AI —…
AI in marketing is moving faster than the organizations deploying it. Agentic AI is already making autonomous decisions in campaign optimization, personalization, and media buying,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Artificial Neural Network (ANN)
An Artificial Neural Network (ANN) is a computational model inspired by the way biological…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Latest Research
The more recent insights, trends, and stats to guide your work
Zappi: CPG at an Inflection Point: Navigating the 2026 Mega-Trends with Data and AI
As shown in Zappi’s report, CPG Mega-Trends: The data, trends & forces reshaping consumer packaged goods, 2026 Edition, this shift…
More Industry News
Articles on MarTech, AI, & Customer Experience
Centralized PR Is Dead—Decentralized Amplifiers Are Now Driving Market Power
The era of the “corporate megaphone” is dead. For decades, traditional public relations relied on a centralized command center: a…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Visual Imperative in B2B: Moving Beyond Spreadsheets to Scalable Creativity
This article was based on the interview with Emma Robinson , Head of B2B Marketing…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and…