Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Spotlight’s John Rockhold on influence orchestration: why LLMs cite Gartner Peer Insights, not the analysts
John Rockhold, VP Market Engagement at Spotlight, on why LLMs cite Gartner Peer Insights over analysts and how analyst relations becomes influence orchestration.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Sept 16, 2026 martech news: HubSpot ties 3.6x MQLs to AI context, Google links feed fixes to a 5% conversion lift, and Pindrop reports 94.3%…
HBR, Gartner, and Marketing Week converged this week on one question blocking AI value in marketing: who holds the authority to decide. A practitioner’s guide…
Sept 15, 2026 martech news: Profound raised $180M at $1.8B, Bazaarvoice found 65% of AI shoppers click known brands, and Sinch saw AI holiday trust…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Latest Research
The more recent insights, trends, and stats to guide your work
WiseStamp: Beyond the Footer: Activating Email Signatures for Enterprise Trust and Engagement
WiseStamp’s report, In the Eyes of the Customer: What Eye-Tracking Heat Maps Reveal About Attention, Trust, and Brand Impact in…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: The Purchase Signal Most Brands Are Ignoring: The Booked Trip
This article was written by Greg Kihlström for CMSWire. Most brands treat travel data as somebody else’s category. Unless you…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The AI Value Illusion and the Marketing Spend Nobody Can See, with Jay Combs from ModelOp
Ask a marketing leader how many AI initiatives their organization is running and you’ll usually…
Expert Mode: The Perk That Never Makes the Press Release: Erin Mittelstaedt on Wellness Investments That Actually Last
Which does more for a company over five years — a wellness platform announced at…
Expert Mode: Moving Beyond the Limits of Traditional A/B Testing
I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI…
Expert Mode at Ai4: The Sixteenth Tool in a Fifteen-Tool Stack, with Jessica Vose from Kana
Every few years the industry sells marketing a layer that will finally make the rest…
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