A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#648: Breaking down silos between paid and organic search with Matt Shenton, Croud
Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos?…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Unified customer data enhances customer communication
Effective communication with customers is paramount for businesses aiming to thrive. The ability to understand…
Email Personalization is Constantly Evolving
Email remains a cornerstone communication tool, despite its long-standing presence as a legacy channel. However,…
Is Gmail’s AI Search a Game-Changer or a Privacy Nightmare?
On March 20, 2025, Google unveiled its new AI-powered Gmail search feature, promising faster and…
AI empowers frontline employees interactions
The role of frontline employees has become increasingly complex. These individuals are often the first…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
