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One Amazing Thing About Conga’s AiMe with Elise Terrill
Quoting is where deals stall. See how Conga’s AiMe lets a brand-new rep create, price, discount, and e-sign a quote by asking — with Elise Terrill.
Up-to-the-Minute Analysis
Insights from the last 48 hours
AI Mini Stores reported a $24,473.29 client average on Sept. 7, 2026 with no period or denominator. Globe Teleservices counted attendees. Martech news.
Gartner, HBR, and the CMO Spend Survey converged inside five days on one change to martech economics: AI pricing moved from a seat to a…
Four martech and AI releases carried Sept. 4-6, 2026 datelines from IFA Berlin. Winseed, iFLYTEK, 41caijing and Video Generator published zero outcome data.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Latest Research
The more recent insights, trends, and stats to guide your work
Optimizely: AI in Marketing: The Reality of More Work, Not More Time
While AI promises increased efficiency, faster content creation, and streamlined workflows, a recent study by Optimizely reveals a more complex…
More Industry News
Articles on MarTech, AI, & Customer Experience
How marketers can reach polyclass audiences
New Attest research suggests that assumption is weakening in practice. Consumers increasingly shift how they present themselves depending on context,…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode from: Escaping the Million-Dollar AI Pilot Trap with NiCE CTO Kevin Lee
The mandate from the C-suite is clear, and it has been for some time: “Do…
Expert Mode: When the Cheapest Face in Your Ad Doesn’t Exist with Donatas Smailys of Billo
Donatas Smailys, co-founder and CEO of Billo, a user-generated content platform that turns creator videos…
Expert Mode from Ai4: Beyond the Efficiency Mandate: Human Judgment in the AI-Powered Creative Process
As leaders, we understand that the real challenge isn’t simply adopting the latest generative tool.…
Expert Mode: Why Your Mission is Your Most Profitable Asset
The promise of hyper-personalized campaigns at scale, predictive analytics that feel clairvoyant, and content generation…
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