Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Marketing AI Institute’s Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy
Marketing AI Institute’s Mike Kaput on why only ~25% of organizations scale AI with a strategy, and what separates a pilot that demos well from a real capability.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for August 19, 2026: Attentive AI Grow lifts email and SMS sign-ups 25%, Calendly ships Callie, and Liferay opens its Data Platform to…
Seismic closed its Highspot merger and Pipedrive shipped MCP to Claude on Aug 18, 2026. DeepIntent, BPD, and Kantiv also consolidated marketing tools.
Yesterday’s announcements from Similarweb, Omneky, Synchrony, Uniphore, Acoustic, and Higgsfield put a price, a buying interface, or a measurement instrument on the conversational AI surface.…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Latest Research
The more recent insights, trends, and stats to guide your work
Prime Day 2026: Strategic Shifts in Consumer Behavior and the Imperative for Data Excellence
Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing…
More Industry News
Articles on MarTech, AI, & Customer Experience
Nike Still Wins Athletic Apparel in ChatGPT. Puma Just Lost 23 Points.
A first look at AI search visibility for the world’s leading athletic apparel brands. May 2026 data.
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The End of the Ten Blue Links and the Dawn of Answer Engine Optimization
This article was based on the interview with Hubspot CMO Kipp Bodnar on brand discovery…
Expert Mode: Building a Brand from the Inside Out with California Pizza Kitchen Co-Founder Rick Rosenfield
n a recent conversation for The Agile Brand podcast, I had the opportunity to speak…
Expert Mode: The AI ROI Trap and Why Your Data Is the Real Goldmine
If you’re a marketing leader in an enterprise organization, you feel it every day. The…
Expert Mode: Beyond the Endless Aisle with Dan Bennett and Alexandra Seaman from Furniture.com
The prevailing wisdom was that more choice was inherently better. But we’re starting to see…
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