Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
Today, we’re going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We’ll explore the surprising new balance of power between owned media and earned media, and what it means for your PR, content, and SEO strategies moving forward. To help me discuss this topic, I’d like to welcome, Mark…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Canada’s Anti-Spam Legislation (CASL)
Canada’s Anti-Spam Legislation (CASL) is a law introduced in 2014 to combat spam and…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Latest Research
The more recent insights, trends, and stats to guide your work
Closing the Personalization Gap: Data Readiness as the Foundation for Travel Industry Growth
Travelers now anticipate instant recognition, personalized service, and relevant offers at every touchpoint. While the ambition for delivering such individualized…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Triangulating Truth in an Age of Signal Loss
For CMOs and other marketing leaders, the promise of a single source of truth has…
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation,…
Expert Mode: How AI Is Transforming Retail Media from Ad Channel to Profit Engine
For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a…
More Industry News
More Articles on MarTech, AI, & Customer Experience
There is Enough Time to Do the Right Thing, Part 1
The third principle of priorities that I explore in my book, Priority is Action is that, busy as we always…
