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One Amazing Thing About Klaviyo Composer with Gil Hsu
Want an AI agent that already knows your customer data? See how Klaviyo Composer audits your flows and builds campaigns — demoed by Gil Hsu.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news July 23-24, 2026: Dstillery adds in-flight agentic optimization for live campaigns, PropellerAds ships an MCP connector, NiCE expands RingCentral.
Yesterday’s martech news, July 23, 2026: HubSpot opened Agent Hub in public beta and dentsu partnered with Adthena as UK ChatGPT ad CPCs swung up…
From Greg Kihlström’s Martech Futurist blog. Capability is arriving on a purchase order. The capacity to decide what an agent may do, verify what it…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Latest Research
The more recent insights, trends, and stats to guide your work
Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype
The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Transaction: Building a Resonant Brand in Fintech with Alexandra Westfal, COLIBRIX ONE
The world of fintech, and B2B technology more broadly, presents a unique branding paradox. On…
Expert Mode: Re-Evaluating Cashback as a Strategic Growth Lever with Shopback’s Carolina Paradas
Today, every line item in the budget, every channel in the mix, is under scrutiny…
Expert Mode: Navigating the Shift to Autonomous AI in Marketing with Jamie Domenici from Klaviyo
We are moving toward a future where human-led strategy is handed off to agentic AI…
Expert Mode: Why Your Obsession with Short-Term Metrics is Quietly Destroying Your Brand
This conflict is the focus of Eric Ries’s latest work, Incorruptible. Ries, whose previous book…
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