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IDT’s Kyla Malone on earning trust when customers conduct critical transactions
Kyla Malone, Director of Marketing at IDT, on keeping BOSS Revolution customers’ trust from calling to money transfer with Braze, Amplitude, and AI.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for October 7, 2026: Gartner finds 34% of U.S. shoppers willing to use AI for gifts, Optimove reports 72%. Plus Shopware, Olyzon and fraud0.
Martech news for October 6, 2026: Amex finds 15% of U.S. consumers trust AI agents with high-value buys; Emplifi, Stensul and Typeform ship agent tools.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Latest Research
The more recent insights, trends, and stats to guide your work
Attentive: The Imperative of Intentional Personalization: Meeting 2026 Shopper Expectations
Attentive’s 2026 Personalization Trends report, based on a survey of 1,050 shoppers across the US, UK, and Australia, reveals that…
More Industry News
Articles on MarTech, AI, & Customer Experience
Stop Chasing Reach. Earn Your Own Line Instead.
For years, marketing teams have been told the same thing: increase reach. Get more impressions, more followers, more clicks. The logic is straightforward: more exposure should lead to more opportunity. But in today’s environment, that logic breaks down.
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