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Infobip’s Ben Lewis on building deeper relationships with sports fans
Infobip VP of Marketing Ben Lewis on building deeper relationships with sports fans: fan-first channels, unified data, AI-powered engagement, and value exchange.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Cannes Lions amplified yesterday’s announcement volume, but stripping away the festival backdrop and vendor superlatives reveals three concrete signals that Chief Marketing Officers (CMOs) cannot…
Yesterday was dominated by Cannes Lions, and the press release volume that always accompanies it. But stripping away the festival backdrop and the vendor superlatives,…
Recent research signals a pivotal inflection point for marketing organizations: AI is moving beyond merely a productivity tool to become the operating system of marketing…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Latest Research
The more recent insights, trends, and stats to guide your work
Standley: The Pervasive Cost of Everyday Tech Friction: Impact on Employee Productivity and CX
Everyday tech friction is not an occasional problem but a constant reality for the majority of desk workers, leading to…
More Industry News
Articles on MarTech, AI, & Customer Experience
Change Management When Implementing AI in Traditional Industries
Getting buy-in from skeptical teams and what actually drives adoption
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Manual Toil to Full Catalog Agency in E-commerce
For any leader managing a large consumer brand’s digital shelf, the operational reality can feel…
Expert Mode: Unifying Performance and Inclusivity in the Age of AI
This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it…
Beyond the Hype—Orchestrating an AI-Powered Marketing Engine
The deluge of AI-powered tools has created a palpable sense of urgency in every marketing…
Expert Mode: Your Brand Is Under Attack. Is Marketing Ready for the Fight?
The conversation around brand protection has fundamentally changed. What was once viewed as a defensive…