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Northwell Health CMO Ramon Soto and StrawberryFrog’s Scott Goodson on movements over campaigns: why you can’t script 100,000 employees
Northwell Health CMO Ramon Soto and StrawberryFrog’s Scott Goodson on building the Raise Health movement with 100,000 employees, Netflix series as brand channel, and measuring it.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for Oct. 15, 2026: DataDome logs nearly 25B AI agent requests in Q3, Wix gives agents a Stripe wallet, and Webflow connects its MCP to Gemini.
Martech news for October 14, 2026: Product.ai finds 21.6% of AI shoppers let an assistant buy, Raptive says cited sources lift AI trust to 77%, plus Lifesight.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Latest Research
The more recent insights, trends, and stats to guide your work
XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026
The XR State of Ad Ops 2026 Report, a comprehensive industry-wide study surveying over 400 marketers and creatives, sheds light…
More Industry News
Articles on MarTech, AI, & Customer Experience
Beyond the Vanity Metrics: Inside WMF’s €13B+ Open Innovation Infrastructure
Anchored by its world-class annual tech platform in Bologna, WMF operates as a continuous, year-round investment and innovation infrastructure that seamlessly bridges international capital, big tech, and global media. The annual summit serves as the high-density physical and operational catalyst for a permanent, multi-layered framework designed to redefine cross-border growth.
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