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#803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches
Today, we’re going to talk about the concept of an ‘agentic’ go-to-market platform, where AI doesn’t just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution. To help me discuss this topic, I’d like to welcome, Marcio Arnecke, Chief Marketing Officer at Apollo.io.
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Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Share of Voice (SOV)
Share of Voice (SOV) is a metric that represents a brand’s portion of total…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Canada’s Anti-Spam Legislation (CASL)
Canada’s Anti-Spam Legislation (CASL) is a law introduced in 2014 to combat spam and…
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