Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Unique Selling Proposition (USP)
A Unique Selling Proposition (USP) is the factor that differentiates a business or product…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Cost Per Click (CPC)
Cost Per Click (CPC) is a digital advertising metric that measures the amount an…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Content Marketing Platform (CMP)
A Content Marketing Platform (CMP) is a tool that helps marketers manage all aspects…
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Expert Mode
Expert Mode: Commerce Media’s Rise: Beyond Buzzword to Business Transformation
Commerce media, once a niche term, is now a dominant force in the advertising world. …
Expert Mode: Navigating Rising Customer Acquisition Costs and Maximizing Lifetime Value
The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to…
Expert Mode: Leading Sustainable Transformation From Within
Sustainability is no longer a niche pursuit but a core business imperative. Consumers are increasingly…
Expert Mode: The Loyalty Equation in the Age of AI and Customer Expectations
In an environment where one bad experience can cost you a customer, the math of…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: Are You Ready for Agentic AI Shoppers as Customers?
This article was written by Greg Kihlström for CMSWire. As much as agentic AI promises to make our lives easier,…
