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Fibr AI CEO Ankur Goyal on your website’s second audience: getting AI agents to cite your brand correctly
Ankur Goyal, CEO and Co-Founder of Fibr AI, on AI agents as a website’s second audience and why being cited correctly now matters more than being cited.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news Sept. 29, 2026: Usercentrics finds 17% grant AI data access reluctantly, Braze ships AI campaign QA, and Alchemer says 43% would pay for humans.
Martech news Sept. 28, 2026: Multiply claims 30% Google Ads waste, Transcend puts consent rules in Snowflake, MNTN and AppsFlyer split CTV credit windows.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Latest Research
The more recent insights, trends, and stats to guide your work
Looking Beyond the Hype of Agentic AI: How Businesses Can Generate Real ROI from Their AI Investments
Agentic AI has created incredible excitement and potential since its emergence in early 2024. However, the vast majority of deployments…
More Industry News
Articles on MarTech, AI, & Customer Experience
The Authenticity Gap Is Costing Brands More Than They Realize
Consumers are drowning in advertising. Every scroll, click, and stream is interrupted by another product’s promise competing for attention. Yet despite unprecedented access to audiences, many brands are finding it harder than ever to earn trust.
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