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Linnworks CMO Hilary Smith on the manual work hiding inside automated operations: why AI’s biggest retail bet is the back office
Linnworks CMO Hilary Smith on why AI’s biggest retail investment is moving into inventory, fulfillment and order management — and what peak season really tests.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for August 21, 2026: NielsenIQ finds 58% of shoppers ignore brand ownership, Gravitate publishes AEO research, KNOREX flags going concern.
Martech news for Aug 19-20, 2026: Syndigo finds reviews beat discounts, BCC Research reports agentic AI uses 100-1,000x more tokens, Queen One raises $25M.
Forrester’s new AI Disruption Model, Experian’s Identity and Fraud Report, and a B2B search overhaul at Akamai all point the same direction: durable martech budget…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Latest Research
The more recent insights, trends, and stats to guide your work
Liferay: When The Modern CMS Has Outgrown Its Original Job
The traditional Content Management System (CMS), once a straightforward tool for website publishing, has fundamentally evolved. Today, it must function…
More Industry News
Articles on MarTech, AI, & Customer Experience
How Purchase Decisions Now Form Before the Customer Is Involved
A growing share of product research, comparison, and purchasing now runs through an AI agent rather than a person. The…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode at Ai4: Turning Petabytes into Performance: A CDO’s Playbook for Enterprise AI
I recently had a conversation with Coca-Cola FEMSA’s Chief Data Officer, Jose Martinez, at the…
Expert Mode: The Reformation of Brand and the Fallacy of Modern CX Metrics with Lou Carbone
As marketing leaders, we’ve operated for years under a new-ish paradigm: a brand is no…
Expert Mode from Ai4: Why “No” Became the Expensive Answer, with Shawn Surber from Island
Answering questions for The Agile Brand Guide ahead of his Ai4 session on safe AI…
Expert Mode: The Half-Life of Intent and the New Customer Relationship Playbook with Alexi Hatch, Acoustic
Alexi Hatch from Acoustic on customer intent and the new customer relationship playbook.
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