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SAS’s Jonathan Moran on experience debt: your brand under peak load is your real brand
SAS’s Jonathan Moran on experience debt: how fragmented data and manual workarounds break customer journeys at peak demand, and what to measure instead.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Sept 15, 2026 martech news: Profound raised $180M at $1.8B, Bazaarvoice found 65% of AI shoppers click known brands, and Sinch saw AI holiday trust…
Five martech releases carried Sept 14, 2026 datelines. NP Digital, Azoma and Indexa measured AI answer position. Doceree attacked claims-data latency.
Adrian Leow at Gartner named the gap this week: agents perceive information efficiently and fall short on contextualized decisions. Four sources supply the job description…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Latest Research
The more recent insights, trends, and stats to guide your work
Beyond Mentions: How AI Conversational Context Shapes Brand Recommendations
Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses, Demand-Genius research indicates that in B2B…
More Industry News
Articles on MarTech, AI, & Customer Experience
WMF 2026: An Architectural Blueprint for Agile Brands Navigating the MarTech Revolution
Modern brand agility requires a strategic understanding that transcends traditional marketing silos. The layout of the WMF 2026 – We…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode at Ai4: The Sixteenth Tool in a Fifteen-Tool Stack, with Jessica Vose from Kana
Every few years the industry sells marketing a layer that will finally make the rest…
Expert Mode: The Data Tax You’re Now Paying Per Token with Ben Schein from Domo
Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up…
Expert Mode: Consumers Don’t Want Smarter AI, They Want Undo, with John Kim from Delight.ai
The 2026 Delight AI Index, released in May, puts real pressure on it. Asked what…
Expert Mode: Decoding the Small Business Playbook for Enterprise Agility
Small businesses, often dismissed as “Main Street” operations, are now armed with capabilities that were…
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