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From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality
Agility requires the discipline to reimagine how work gets done before automating it — because pointing AI at a broken process just produces a faster broken process. Today, we’re going to talk about: Why so many enterprise AI initiatives stall between ambition and production, and what separates…
Up-to-the-Minute Analysis
Insights from the last 48 hours
There’s a way to read yesterday’s press releases as a highlight reel of AI progress. Chief Marketing Officers (CMOs) should read them differently — as…
June 3, 2026 delivered a concentrated burst of agentic AI announcements that, taken together, reveal a market at an inflection point — but not in…
Salesforce agreed to buy Contentful on June 1. Sitecore bought Scrunch on June 3. Inside 48 hours, two of the larger experience-platform vendors paid to…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Latest Research
The more recent insights, trends, and stats to guide your work
Verint: Bridging the CX Chasm: Strategic Imperatives for Enterprise Leaders in 2026
Customer experience (CX) remains a critical differentiator in enterprise operations, yet the gap between escalating customer expectations and delivered service…
More Industry News
Articles on MarTech, AI, & Customer Experience
Open World CX: Customization Beats Personalization When You Need Customers to Stick
Personalization is what you infer. Customization is what customers choose. If you want durable engagement, treat preferences as a first-class…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Reframing Your AI Strategy from Technology-First to Customer-Moment-First
The best approach, as forward-thinking leaders are beginning to realize, is not to reject AI,…
Why Cultural Intelligence Is Your Most Critical Asset in the Age of AI
The promise of artificial intelligence in marketing is, for the most part, being realized. The…
Expert Mode: Moving Beyond the Mirror of Customer Feedback
We built sprawling Voice of the Customer programs and sophisticated feedback loops, all in service…
Expert Mode: The Paywall Blind Spot: Turning “No” into Your Most Valuable Customer Interaction
What if that tap of the “X” isn’t an endpoint, but an inflection point? It’s…