Expert Advice for Marketing Leaders on MarTech, AI, & CX
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HubSpot CMO Kipp Bodnar on brand discovery in an age of AI search
HubSpot CMO Kipp Bodnar on brand discovery in the age of AI search. How Answer Engine Optimization, off-site citations, and unified customer data reshape marketing.
Up-to-the-Minute Analysis
Insights from the last 48 hours
The latest announcements tell a story that is more structurally significant than any single headline suggests. Taken together, they reveal that the marketing technology industry…
Most of the AI work inside marketing organizations right now generates activity that never reaches the bottom line. Two releases dated July 1, plus two…
Yesterday’s releases arrived on a light pre-holiday wire, and the ones that landed share a single subject: what has to be true beneath an AI…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Latest Research
The more recent insights, trends, and stats to guide your work
The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z
According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in…
More Industry News
Articles on MarTech, AI, & Customer Experience
Confident Nonsense: When You Have a Strategy But Not a Plan for AI Adoption
What if your AI system is working exactly as designed… and still making your business worse? If you can’t clearly…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The High Cost of Inconsistency in High-Growth B2B Brands
In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility,…
Expert Mode: The Agility Trojan Horse: How One Brand Turned Its Most Visible Service Into a Customer Retention Flywheel
We spend countless hours and dollars perfecting and promoting the one thing we believe defines…
Expert Mode: The Competitive Advantage of Being Utterly Forgettable
The new competitive advantage lies in being “ridiculously easy to do business with”—so seamless, so…
Expert Mode: From Manual Toil to Full Catalog Agency in E-commerce
For any leader managing a large consumer brand’s digital shelf, the operational reality can feel…
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