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#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring
Today, I’m excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We’re going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms’ customers. Our focus today is going to be a recap of market activity in 2025 with an eye towards what to expect in 2026. To help me…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Agentic Commerce Protocol (ACP)
Agentic Commerce Protocol (ACP) is an open, community-designed protocol for programmatic commerce flows between…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Canada’s Anti-Spam Legislation (CASL)
Canada’s Anti-Spam Legislation (CASL) is a law introduced in 2014 to combat spam and…
Latest Research
The more recent insights, trends, and stats to guide your work
Strategic Responses to Rising Returns: A CX Imperative for Enterprise Retailers
A recent analysis from Seel, an agentic post-purchase platform, highlights that holiday return activity increased by 16%, with late deliveries…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
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Brand is often relegated to the “nice-to-have” column, a luxury to be indulged in during…
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We are entering an era where the brand is less defined by its advertising and…
Expert Mode: Beyond the Click—Navigating the B2B Dark Funnel with AI
For years, we’ve relied on the comforting, if slightly misleading, glow of a healthy click-through…
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Forbes: Components Of A Culture Of Continuous Improvement
This article was written by Greg Kihlström for Forbes Agency Council. Building agility into your team’s approaches can help your…
