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Mintegral’s Phoena Pang on the new playbook for performance marketing
Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world? Agility requires marketers to move beyond legacy attribution models and embrace …
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully — not as a celebration of AI progress,…
Three years into the enterprise AI cycle, productivity gains are no longer enough to satisfy boards. The gap separating the firms building durable advantage from…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Latest Research
The more recent insights, trends, and stats to guide your work
HireVue: AI in Hiring: The 2026 Imperative for Responsible Talent Acquisition
As detailed in the HireVue 2026 Global AI in Hiring Report, organizations worldwide are grappling with a new reality where…
More Industry News
Articles on MarTech, AI, & Customer Experience
Expert Mode: The Architecture of Enduring Brand Loyalty
In the relentless pursuit of customer loyalty, we marketing leaders are often caught in a familiar cycle. We build intricate…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Unsexy Prerequisite for AI Success in Commerce
The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in…
Expert Mode: The Case for Forgettable Customer Experiences
This brings us to a counter-intuitive but increasingly vital strategic pivot: the most effective customer…
Expert Mode: Beyond the Brand Police: Building a Design System on Conviction, Not Components
A system built on rules is fragile; it breaks the moment someone encounters a situation…
Expert Mode: Beyond the Playbook: Building Customer Loyalty One Story at a Time
What if the most powerful play in our book wasn’t a new piece of marketing…