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Shopback’s Carolina Paradas on how retailers are shifting their channel strategies with cashback
Today, we’re going to talk about the shifting economics of customer acquisition and how they are causing many brands to rethink their channel strategy. To help me discuss this topic, I’d like to welcome, Carolina Paradas, GM, North America at ShopBack.
Up-to-the-Minute Analysis
Insights from the last 48 hours
The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb…
The CMO role is being rewritten by the marketing technology (and related) architecture that is running the enterprise. Forrester’s new research makes it explicit: the…
Yesterday’s press releases paint a picture that CMOs need to read carefully — not for the vendor optimism, but for the structural shifts hiding underneath…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Latest Research
The more recent insights, trends, and stats to guide your work
BERA.ai: Beyond Utility: Cultivating Personal Connection for Gen Z Payment Loyalty
In the report, Why Personal Connection with Gen Z Is Becoming an Advantage for Payment Brands, Analysis across more than…
More Industry News
Articles on MarTech, AI, & Customer Experience
Scent, Sound, and Sensation: The Future of Multisensory Outdoor Advertising
OOH is no longer limited to what people see. Brands are increasingly layering in sound, scent, and interactive elements to…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The CMO’s Mandate—From Brand Steward to Profitable Growth Architect
The modern CMO’s remit is less a job description and more an exercise in controlled…
Taming the Paradox of Choice in High-Consideration E-Commerce
The paradox of choice is not a new concept, but its impact is amplified in…
Expert Mode: From Digital Storefront to Business OS: The Website’s Evolving Role in Global Expansion
As brands scale globally, the static storefront of yesterday is evolving into a dynamic, intelligent…
Expert Mode: The Hidden Cost of Generosity and the Rise of the Post-Purchase Abuser
For the better part of a decade, enterprise marketing leaders have championed a singular cause:…