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One Amazing Thing About Theorem’s Upward for D2C
Jay Kulkarni demos Theorem’s Upward for D2C: AI turns a Shopify brand’s existing video into shoppable PDP video so the social click keeps converting. Free 90-day program.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Oct. 20, 2026 martech news: Salesforce agrees to buy Braze for $5.66B, Demandbase launches an AEO Agent, and AdFury automates Walmart product page content.
Oct. 19, 2026 martech news: Zillow brings listings into Claude, Optimove launches Content Studio, and fal says FLUX 3 Max renders a 10s video in 10.95s.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Latest Research
The more recent insights, trends, and stats to guide your work
Storyblok Content Debt: The $4.63 Trillion Liability Amplified by AI
According to Content Debt: A $4.63 Trillion Business Liability, a recent report by Storyblok in collaboration with FT Longitude, this…
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Articles on MarTech, AI, & Customer Experience
How Modern Task Management Apps Help Managers Focus on Higher-Level Issues While Maintaining Worker Accountability
Managers are often involved in strategic decision-making for the whole company and other initiatives, like expansion. Juggling both the big picture and supervisory responsibilities can be difficult, even for the most seasoned managers.
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Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
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