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Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand
Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see consistent product data, how GEO differs from SEO, and where brand lives in agentic commerce.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Comscore found sponsored ads in 24% of hotel ChatGPT prompts by May 2026. Azoma, Emberos, Totaligent, eGain and Shirofune also shipped news Sept 3, 2026.
Gartner finds 11% of organizations cannot say what their function spent on AI in 2025, and 82% of marketers lack a clear view of campaign…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Latest Research
The more recent insights, trends, and stats to guide your work
Optimizely: AI in Marketing: The Reality of More Work, Not More Time
While AI promises increased efficiency, faster content creation, and streamlined workflows, a recent study by Optimizely reveals a more complex…
More Industry News
Articles on MarTech, AI, & Customer Experience
How Purchase Decisions Now Form Before the Customer Is Involved
A growing share of product research, comparison, and purchasing now runs through an AI agent rather than a person. The…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode from Ai4: Beyond the Efficiency Mandate: Human Judgment in the AI-Powered Creative Process
As leaders, we understand that the real challenge isn’t simply adopting the latest generative tool.…
Expert Mode: Why Your Mission is Your Most Profitable Asset
The promise of hyper-personalized campaigns at scale, predictive analytics that feel clairvoyant, and content generation…
Expert Mode at Ai4: Turning Petabytes into Performance: A CDO’s Playbook for Enterprise AI
I recently had a conversation with Coca-Cola FEMSA’s Chief Data Officer, Jose Martinez, at the…
Expert Mode: The Reformation of Brand and the Fallacy of Modern CX Metrics with Lou Carbone
As marketing leaders, we’ve operated for years under a new-ish paradigm: a brand is no…
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