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MERGE CEO Stephanie Trunzo on keeping essential human elements during your AI transformation
MERGE CEO Stephanie Trunzo on why AI is a catalyst that exposes strategy gaps, how ROI on AI is change ROI, and why creativity and judgment stay human.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for…
Yesterday’s martech news, July 13, 2026: The Trade Desk activates 28M Seven-Eleven Japan shoppers’ purchase data, plus AI visibility and ecommerce shifts.
The recent wave of martech announcements shares a common thread that Chief Marketing Officers (CMOs) should read carefully: the industry is rapidly bifurcating between organizations…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Latest Research
The more recent insights, trends, and stats to guide your work
Futurum Signal: Agentic AI Platforms: Transforming Enterprise Operations from Insight to Autonomous Action
Futurum Signal’s Agentic AI Platforms for Enterprise report provides a strategic overview of enterprise-grade Agentic AI platforms, focusing on the…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: Is the Metaverse Making a Comeback in Agentic Commerce?
This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Redesigning the Learning Experience for the Modern Workforce
We are constantly searching for talent proficient in the latest analytics platform, the newest AI-driven…
Expert Mode: Your Go-To-Market Tech Stack is a Product. Who’s the Product Manager?
The reality is that the modern go-to-market (GTM) motion is not a series of disconnected…
Expert Mode: Navigating the Data Black Box of AI-Driven Commerce
The industry is abuzz with the potential of agentic commerce, the seamless integration of shopping…
Expert Mode: From Defender to Disruptor: Reshaping the Enterprise for the Future
We’ve seen the case studies—Blockbuster vs. Netflix, Sony vs. Apple, the taxi industry vs. Uber—so…
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