Expert Advice for Marketing Leaders on MarTech, AI, & CX
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ISM’s Paul Brenner and IAB’s Collin Colburn on in-store retail media measurement: the barrier to scale is alignment, not technology
ISM’s Paul Brenner and IAB’s Collin Colburn on why in-store retail media stalls on misaligned scorecards, not tech — and what shopper purchase rate fixes.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Optimum7’s 4,000 AI answers tie 20-40% traffic loss to bad migrations. Plus Klaviyo’s Agency deal, GLG AI-moderated calls, and Pollo Agent 2.0, August 2026.
Gartner, IAB, Cloudflare, and a candid APAC agency panel all landed in the same week on one question: what evidence quality does a number need…
Martech news for August 6-7, 2026: Nielsen buys DoubleVerify for $2.15 billion, Cloudflare ships an AEO visibility dashboard, and Signifyd reports fraud up 33%.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Latest Research
The more recent insights, trends, and stats to guide your work
Adobe: Creative AI Drives Business Growth for 87% of Users, Adobe Report Reveals: Implications for Enterprise Marketing Leaders
According to Adobe’s 2026 Creators’ Toolkit Report, based on a global survey of over 16,000 creators, a significant 87% of…
More Industry News
Articles on MarTech, AI, & Customer Experience
When AI Meets the Physical World: Hardware, Bionics, and Supercomputing Shaping the Future of Enterprise
For the past few years, the corporate conversation surrounding Artificial Intelligence has been largely confined to software, screens, and browser…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a…
Expert Mode: When Everyone Has the Same AI Tools, What Makes a Brand Feel Like Itself?
What’s left to set a brand apart once every competitor is running the same models,…
When AI Answers the Call: Where Autonomous AI Belongs in the Contact Center with Chang Chang, Webex
Most contact centers are answering that question by accident. The default move with AI has…
Expert Mode: Why Your Marketing Funnel Is Lying and What to Do About It
For decades, the marketing funnel has been a cornerstone of our practice. It provided a…
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