Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere
Office Beacon CEO Pranav Dalal on structuring a marketing team: strategic thinkers in-house, execution distributed, and a gated human layer over AI output.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Adrian Leow at Gartner named the gap this week: agents perceive information efficiently and fall short on contextualized decisions. Four sources supply the job description…
ResearchAndMarkets puts AI martech at $74.3B by 2031. Box opens Box content inside ChatGPT, Dolby ships Sports Intelligence. Martech news, Sept 11, 2026.
Amazon DSP and Adform open ChatGPT ad buying, the IAB lifts 2026 US ad growth to 12.3%, Google ships Data Strength Uplift. Martech news, Sept…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Latest Research
The more recent insights, trends, and stats to guide your work
Beyond Mentions: How AI Conversational Context Shapes Brand Recommendations
Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses, Demand-Genius research indicates that in B2B…
More Industry News
Articles on MarTech, AI, & Customer Experience
Leading Through Rapid Change
To stay competitive, companies and individuals need to change fast too. In today’s marketplace, the speed of technological advancement, especially…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Data Tax You’re Now Paying Per Token with Ben Schein from Domo
Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up…
Expert Mode: Consumers Don’t Want Smarter AI, They Want Undo, with John Kim from Delight.ai
The 2026 Delight AI Index, released in May, puts real pressure on it. Asked what…
Expert Mode: Decoding the Small Business Playbook for Enterprise Agility
Small businesses, often dismissed as “Main Street” operations, are now armed with capabilities that were…
Expert Mode: The Agent is Your New Customer. Now What? With Rachel Thornton, CMO Enterprise at Adobe.
How do you market to something that doesn’t respond to an artfully crafted story, doesn’t…
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