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#57: Amazing Thing About Swap with Juan Pellerano
Being able to chat with AI to assist with key purchases is helpful, but there’s often a disconnect when you’re not able to speak directly with the retailer. But what if there was a way to chat directly with your favorite brands’ custom commerce agent? Welcome to One Amazing About Swap. Today we’re talking with Juan Pellerano, Chief Marketing Officer at Swap and he’s will be sharing one amazing thing about their agentic commerce storefront with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…
Cumulative Distribution Functions (CDFs)
A cumulative distribution function (CDF) describes the probability that a random variable takes a…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Latest Research
The more recent insights, trends, and stats to guide your work
IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders
While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights…
Up-to-the-Minute
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