Expert Advice for Marketing Leaders on MarTech, AI, & CX
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The top-ranked enterprise marketing shows
CMO Council’s Tom Kaneshige on overbuilt martech stacks: alignment is strategy, consolidation is just a tactic
Tom Kaneshige, Chief Content Officer at the CMO Council, on the Apex Martech Matrix: why overbuilt martech stacks underperform and alignment beats features.
Up-to-the-Minute Analysis
Insights from the last 48 hours
New research from HBR and Salesforce’s Paula Goldman points at the same blind spot in AI-enabled marketing: speed at one step moves work to a…
Infillion buys Foursquare’s 16B check-ins, Taboola bids for finance ad network Dianomi, Fingerprint maps AI crawlers. Martech and AI news, Sept 18, 2026.
Bazaarvoice and Bluefish find 57% of shoppers trust AI picks sourced from reviews. Canto and Omneky open agent access via MCP. Martech news, Sept 17,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Latest Research
The more recent insights, trends, and stats to guide your work
Radial: Driving Omnichannel Growth: Why B2B Fulfillment Defines Brand Success
Why B2B Fulfillment Matters for Modern Brands, a research report by Radial explores the critical role of B2B fulfillment in…
More Industry News
Articles on MarTech, AI, & Customer Experience
The Authenticity Gap Is Costing Brands More Than They Realize
Consumers are drowning in advertising. Every scroll, click, and stream is interrupted by another product’s promise competing for attention. Yet…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: A Seat Without Decisions Is Theater, with Richard Barnett from Fusion Risk Management
Resilience belongs to other people. It’s a risk function, an IT function, a line item…
Expert Mode: The Hidden Coordination Tax of Your AI Strategy and How to Avoid Paying It
Marketing leaders, in particular, are under immense pressure to demonstrate ROI on significant technology investments,…
Expert Mode: The Role That Never Comes Back with Jared Navarre from Keyni
Keyni CEO Jared Navarre argues AI is compressing marketing roles rather than automating tasks, and…
Expert Mode: The AI Value Illusion and the Marketing Spend Nobody Can See, with Jay Combs from ModelOp
Ask a marketing leader how many AI initiatives their organization is running and you’ll usually…
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