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One Amazing Thing About NavMe with Suhas Malempati
Malls, airports and campuses are mazes. See how NavMe delivers AR indoor navigation from a QR code — no app download. A spatial AI demo with Suhas.
Up-to-the-Minute Analysis
Insights from the last 48 hours
From Greg Kihlström on the Martech Fururist blog. A survey of enterprise deployments finds that identity is the control organizations are least likely to have…
Yesterday’s martech news, July 20, 2026: 5W finds OpenAI takes 24.6% of AI citations, CTM adds OpenAI Ads attribution, and Infobip pushes conversational retail.
Marketing agents are moving from recommending a decision to executing it, on budgets, targeting, and messaging, often before any human reviews the choice. The ceiling…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Latest Research
The more recent insights, trends, and stats to guide your work
Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype
The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past…
More Industry News
Articles on MarTech, AI, & Customer Experience
Confident Nonsense: Drift Happens: When Models Go Stale
Have you ever shipped an AI capability that looked great on launch day, then quietly started making your customer experience…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Obsession with Short-Term Metrics is Quietly Destroying Your Brand
This conflict is the focus of Eric Ries’s latest work, Incorruptible. Ries, whose previous book…
Expert Mode: Why Your CX Strategy is Failing From the Inside Out with Jennifer Jones, RGP
As marketing leaders, we are in a perpetual state of optimizing the customer experience. We…
Expert Mode: The CX Reckoning of 2026 is Here. Are You Ready?
The past eighteen months have felt like a gold rush. Every software provider, every agency,…
Expert Mode: Redesigning the Learning Experience for the Modern Workforce
We are constantly searching for talent proficient in the latest analytics platform, the newest AI-driven…
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