Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Health Insurance Portability and Accountability Act (HIPAA)
HIPAA—the Health Insurance Portability and Accountability Act—is a federal law that was passed in…
Culture Debt
Culture debt can arise when an organization’s culture becomes outdated, ineffective, or dysfunctional, leading…
Account-Based Marketing (ABM)
Account-based marketing is an approach to marketing that focuses on targeted company accounts based…
Artificial Neural Network (ANN)
An Artificial Neural Network (ANN) is a computational model inspired by the way biological…
Daily Scrum and Standup (Scrum Element
The daily scrum is a more formal meeting of the working team within a…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a platform that manages interactions with current and potential…
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
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Expert Mode
Expert Mode: The Blue Dot Consumer and the Coming Age of Hyper-Emotional CX
There’s a new kind of customer out there. They’re not patiently moving through your sales…
Expert Mode: How AI Is Making Customer Experience More Human—Not Less
If customer experience were a dinner guest, it would be the kind that arrives late,…
Expert Mode: Building an Authentic Brand Without Sounding Self-Righteous
In a time when consumers are buying into values as much as they’re buying products,…
Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking…
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