A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Objectives and Key Results (OKR)
Objectives and Key Results (OKR) is a goal-setting framework used by teams and individuals…
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