Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Culture Quadrant
Based on the original academic research done to produce the Competing Values Framework (CVF),…
Organizational Change Management (OCM)
Organizational Change Management (OCM) refers to the framework and processes that address the people…
Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Meaningful Measurement of the Customer Experience (2022)
Meaningful Measurement of the Customer Experience is the 8th book by Greg Kihlström, consultant…
Logic (Dimensions of Personalized Experiences)
Logic is defined in House of the Customer (2023) as containing five dimensions that…
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Expert Mode
Expert Mode: Moving from Automation to Strategy—Why AI Must Become Your Smartest Thought Partner
AI is no longer just about productivity hacks or marketing automation. It’s fast becoming a…
Expert Mode: Scaling Authenticity—How H&H Bagels is Growing Without Losing Its New York Soul
H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from…
Expert Mode: What Business Can Learn from Improv—and Why It Might Save Your Culture
When most people hear the word “agility,” they think of Scrum boards, KPIs, or digital…
Expert Mode: How Retail Marketers Can Stop Playing Catch-Up and Start Predicting What’s Next
Retail marketing isn’t just moving fast—it’s accelerating toward something closer to chaos. Consumers scroll, click,…
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More Articles on MarTech, AI, & Customer Experience
Proactive communication builds patient trust
In healthcare, effective communication has emerged as a cornerstone of building trust between patients and providers. The recent podcast discussion…
