A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse
Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Culture Quadrant
Based on the original academic research done to produce the Competing Values Framework (CVF),…
User Engagement
User engagement is often used in conjunction with a website, mobile app, or web-based…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Direct-to-Consumer (DTC)
Direct-to-Consumer (DTC) approach. By definition, DTC refers to the process of selling products directly…
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More Articles on MarTech, AI, & Customer Experience
Customer loyalty is emotionally driven
The concept of customer loyalty has undergone a profound transformation in the past couple decades. Traditionally, loyalty was often measured…
