Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
57: One Amazing Thing About SheerID with Alessandra Jacques
What if you could know exactly who it is you are talking to when serving your next customer experience instead of guessing and hoping for the best? Welcome to One …
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Emotional Selling Proposition (ESP)
An Emotional Selling Proposition (ESP) is a brand’s strategy to connect with its audience…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Customer Satisfaction Score (CSAT)
Organizations use the Customer Satisfaction Score, or CSAT, as a way to measure satisfaction…
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV) is the total monetary value of all merchandise sold through…
Churn Rate (CR)
Churn Rate (CR) measures how many customers stop doing business with a company in…
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Latest Research
The more recent insights, trends, and stats to guide your work
Conga: Beyond Fragmentation: Building an Integrated Commerce Chain for AI-Driven Growth
Conga’s The State of Commercial Operations: Fragmentation in the Age of AI report examines the critical challenges posed by fragmented…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday delivered a concentrated wave of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental AI feature-adding of…
The common thread across all three themes is the gap between vendor announcements and operational readiness. Every major platform is announcing AI capabilities; far fewer…
This week’s research points to a marketing leadership inflection point. AI is no longer a future capability, but an operational reality that is simultaneously creating…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Agentic AI in Sales: Where Automation Helps, and Where It Hurts
Agentic AI promises autonomous lead research, scoring, and outreach, but experts caution that human oversight and measurable KPIs are critical to…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and…
Expert Mode: Beyond the Buzz: Deconstructing Super Bowl Ad Effectiveness
When a 30-second spot carries a price tag of eight million dollars before a single…