Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
Robotic Process Automation (RPA)
Robotic process automation (RPA) is a technology that uses software robots to automate repetitive,…
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is a regulation that came into effect on…
Protected Health Information (PHI)
Protected Health Information (PHI) includes any piece of data that identifies a patient’s medical…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Time to Value (TTV)
Time to Value (TTV) is a critical metric in the evaluation of marketing technology…
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